The Weekly Grill

S3 Ep20: Red meat industry advocate, Laura Ryan

Weekly Grill podcast host Kerry Lonergan turns up the heat this week on international red meat advocate, Laura Ryan, the UK-based global head of the Meat Business Women group and co-founder of the Global Meat Alliance.

Laura Ryan

The anti-meat movement is one of the key challenges facing the global meat industry, Laura says, and the strategic solution lies in collaboration among red meat interests around the world to create a compelling, positive narrative to defend the industry’s position.

Founded in 2020, the Global Meat Alliance received seed funding from 15 industry levy boards and commercial companies. Groups involved come from Australia, Canada, New Zealand, Wales, Uruguay, Northern Ireland and Scotland. Outside industry representative bodies, commercial supporters include New Zealand’s biggest beef and lamb processor, Silver Fern, European value-added and retail-ready meat processor Hilton Food Group  and European processors Cranswick PLC and Dunbia and ABP Food.

Laura joined the UK’s Agriculture and Horticulture Development Board in 2007 after successfully launching premium beef & lamb brands within a large butchery business in the North East of England. Working her way through the ranks, she was appointed as Sector Strategy Director for AHDB’s Beef & Lamb Board in 2015. She led the strategic review and development for the Beef & Lamb sector in England by identifying key challenges and opportunities which deliver long term growth.

Laura is also the founder and global chair of Meat Business Women, a networking group for females working in the red meat industry, which established a thriving Australian chapter in 2018.

 

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