MLA draws heat as new lamb ad misses Australia Day

Meat & Livestock Australia has launched its summer lamb campaign weeks later than its usual widely anticipated pre-Australia Day promotion launch, prompting criticism it has “missed the mark” for holiday sales…Read More

Terry Sim, 28/01/2020

McDonald’s unveils Aussie-first McVeggie burger

McDonald’s Australia has joined the list of chains offering plant based burgers in Australia with the nation-wide launch of its new “McVeggie” burger on Wednesday…Read More

Beef Central, 16/01/2020

Beef steaks claim on The Coffee Club menu

A recent partnership between Meat & Livestock Australia (MLA) and national café chain, The Coffee Club, has resulted in Australian beef taking centre stage in a reinvention of the Australian classic, the steak sandwich…Read More

James Nason, 13/04/2018

Amazon Australia: A jungle out there for red meat retailers?

How will the arrival of e-commerce colossus Amazon affect the way red meat is sold in Australia?..Read More

James Nason, 12/12/2017

Pigmeat overtakes beef consumption in Australia

Figures hidden within an ABARES report released last year revealed a notable trend in Australian meat consumption patterns that passed by largely without notice…Read More

James Nason, 20/04/2017

Sausage Kings national winners in photos

Sausage Kings National winners in photos
The humble sausage took centre stage in Hobart on Saturday night as independent butchers from across Australia gathered for the national finals of the ever-popular National Sausage Kings competition, convened by the Australian Meat Industry Council. Here are the winners and place-getters in pictures.
..Read More

Beef Central, 22/02/2017

Australia’s love of meat pies growing

Australia’s love of meat pies shows no signs of abating, according to the latest findings from Roy Morgan Research…Read More

Beef Central, 10/02/2017

Award winning butchery penetrates deep into the Wagyu carcase

It’s not hard to find samples of Wagyu beef in better quality retail outlets today, but what sets Kobe’s Gourmet Butchery apart is that more than 30pc of its entire meat turnover is Wagyu beef.
..Read More

Jon Condon, 07/11/2011

On-line retail big part of Woolworths’ future plans

National supermarket retailer Woolworths has announced a series of strategic business and marketing moves including plans to capitalise on consumers’ growing demand for online shopping…Read More

Jon Condon, 02/11/2011

MLA looks for more sizzle in summer BBQ beef campaign

MLA has launched its latest beef marketing campaign to get BBQs firing through the summer season, featuring several marketing firsts…Read More

Beef Central, 24/10/2011

More questions than answers in Hungry Jack’s new Organic offer

Burger wars between the major food service players Hungry Jack’s and McDonald’s took another tactical turn yesterday when Hungry Jack’s launched its latest marketing weapon, a burger containing a Certified Organic beef pattie…Read More

Jon Condon, 18/10/2011

Consumers to get re-acquainted with MSA

A new campaign designed to re-introduce Australian consumers to the MSA tenderness guarantee scheme is likely to kick-off through retail butchers Australia-wide on or around November 1.
..Read More

Jon Condon, 06/10/2011

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