For 40 years he has specialised in reporting on the red meat and livestock industries, earning the trust and confidence of key stakeholders across the industry and developing a reputation for accurate, credible, informed and informative reporting.
He spent his early life in the Northern Territory, where his family built and operated a successful export beef processing plant at Katherine, and an extensive cattle property on the Drysdale River in the East Kimberley.
He holds a Business degree in marketing and communications and spent the majority of his early career as national beef writer with Fairfax/Rural Press Ltd. In May 2011 he established a new business with fellow Fairfax ag division journalist, James Nason, launching the Beef Central website and a specialised red meat industry communications consultancy. The business has since extended into other related industries and sectors, via Sheep Central (lamb and wool), Grain Central, Property Central and Ag Technology.
In July 2019, he and fellow Beef Central publisher James Nason jointly received the Australian Beef Industry Foundation’s 2019 Howard Yelland award for services to the Australian beef industry. He has received numerous other industry and government awards and acknowledgements for his professional writing over four decades, including:
He is widely regarded as an authoritative commentator on industry affairs and regularly chairs significant national and regional industry events for the lotfeeding, live export and beef production sectors.
As a communications specialist, Jon has contributed to the development of major industry programs such as the Red Meat Industry Strategic Plans 2010-15, 2016-2020 and 2021-2025. He also sat for some years on the National Beef Genetics Extension Committee.
He has co-authored two books on industry affairs – both histories – based on the Australian lotfeeding industry and Stanbroke Pastoral Company.
Jon is one of Australia’s most experienced branded beef competition judges, having first judged under the pioneering Paddock to Palates competitions alongside wine industry legend Max Lake in the mid 1990s. He has since judged all ten Australian Wagyu Association branded beef competitions, RNA branded beef competitions, Texas barbecue competitions and AMIC Sausage Kings competitions, including national finals.
Jon is a Foundation Director and Life Member of the Glengallan Homestead Trust.