IN today’s episode podcast host Kerry Lonergan catches up with John Stika, president and CEO of Certified Angus Beef, the world’s largest branded beef program. Over the last 47 years CAB has grown into a red meat marketing colossus, grading around six million cattle each year producing beef sold into dozens of countries worldwide.

But it hasn’t always been easy, going within a single vote of being cancelled in its formative years before the program turned a profit.