Qld red meat supply chain earns award for sustainability credentials

Beef Central, 20/10/2023

Paradigm’s Nick Thompson, holding the award, with from left, Justin Slaughter, Chris Matz, Clare Ross, Qld minister for Employment and Small Business Dianne Farmer, Dr Rick Trivett, Nerida Connors and James Lane.

BRISBANE-based red meat supply chain Paradigm Foods has earned an important recognition during the Premier of Queensland’s Export Awards staged in Brisbane this week.

The awards, staged by Trade Investment Queensland saw Paradigm Foods announced as the winner in the Sustainability and Green Economy category.

The category seeks to acknowledge outstanding international success in environmental and sustainability outcomes and innovation, and celebrates enterprises committed to sustainable business practices.

Over the past five years, Paradigm Foods has developed a portfolio of premium beef and lamb brands, targeting global customers. The company uses the United Nations’ Sustainable Development Goals (SDGs) to guide its company strategy.

In 2022, the company launched Roots Regenerative, the first Australian beef brand to gain USDA approval to be marketed under the term ‘regenerative’, and with the “Never Ever” promise of no added hormones, no antibiotics and no purchases of carbon credits.

Paradigm Foods general manager Nick Thompson accepted the award as an acknowledgement of his team’s commitment to sustainability and operating with purpose, not profit alone.

“The Roots brand has been developed to honour and champion the role of the regenerative farmer and landscape regeneration, while also telling the complex story of regenerative production and providing some of the world’s finest beef to global customers,” he said.

“Pioneering this niche not only creates unique opportunities within export markets, but makes a genuinely positive impact to consumers, animals, farmers and the planet,” he said.

Paradigm earlier this year earned a National Banksia Sustainability Award for its Roots Regenerative program.

The broader Paradigm Foods stable of beef brands – spearheaded by Icon XB Wagyu which earned a Gold Medal at the recent Sydney Fine Food Show branded beef awards – is exported to Southeast Asia, China, Japan, Korea, the US and Middle East.

“Our team seeks to balance the narrative around red meat and the role our farmers, landscapes and animals play in feeding, nourishing and satiating the world,” Mr Thompson told this week’s Export Awards gathering.

“It’s about creating a better future for meat – for the consumer, the farmer and for a prosperous future and planet where meat can be produced and consumed in a responsible and sustainable way.”

Paradigm Foods’ parent company, AgTrade, also had success at the Premier of Queensland’s Export Awards, receiving the Agribusiness, Food and Beverages category award.





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  1. David Crombie, 21/10/2023

    Congratulations Justin and the Paradigm Team on your recent success in the Sustainability section of the Premiers Awards in addition to your earlier Fine Foods Awards for your Wagyu Brands in Sydney. You are leading the charge in branding quality products with sustainable credentials.

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