Pack dates not in question in Super Butcher’s beef special

Beef Central, 07/08/2017

A sharply-priced beef special being offered by southeast Queensland warehouse retail chain Super Butcher is not being sold under pack-date pressure.

The Super Butcher chain recently advertised 1824 grainfed whole rumps for just $10.99/kg retail, arousing industry speculation that pack-date issues may have been involved.

Beef Central used the offer as an example in last Thursday’s wholesale market conditions article (click here to view), where trade sources told Beef Central that such sharply priced beef was likely to have pack date issues.

While chilled product with April pack dates is certainly still evident in the domestic wholesale market at present, and wholesale prices on many items have dropped dramatically, Beef Central accepts that this particular 1824 special being promoted by Super-Butcher’s six retail outlets has recent pack dates. AA Co’s managing director Jason Strong also confirmed this in discussions on Friday, suggesting the product was likely to be only three weeks old – just enough to qualify for MSA.

“We have to keep current in the current wholesale market conditions,” Mr Strong told Beef Central.

Super Butcher’s Susan McDonald said the reason the 1824 product was so heavily discounted was her company’s support for domestic beef consumption, with a sharply-priced special offered at little more than wholesale price.




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