JBS launches new Grass Matters podcast series

Beef Central, 17/08/2020

JBS Australia has launched its first podcast series, focused on the company’s grassfed Great Southern Program produced out of its Southern Division in Victoria, NSW and Tasmania.

The company said the Grass Matters podcasts were a new way to engage with producers involved in the Farm Assurance Program, positioning Great Southern as a thought leader in the premium grass-fed industry.

The podcasts feature insights into the Great Southern Farm Assurance value chain, from the paddock to the market. They feature a range of special guests including Great Southern customers, producers involved in the Farm Assured program, and industry experts in animal health and research, along with other industry representatives.

Early episodes have included interviews with Andrews Meat Industries CEO Peter Andrews on domestic and international customer insights, understanding of feeding and nutrition, a perspective from inside the US market from JBS’s on-the-ground manager Kim Holzner, and discussions around new animal health research.

JBS Southern Division chief operating officer Sam McConnell described the podcasts as an important tool to connect with Farm Assurance producers, and others with an interest in the grassfed industry.

“During COVID-19, we have seen unprecedented changes in the world, requiring businesses to think outside the box when communicating and engaging with customers, suppliers and other stakeholders,” Mr McConnell said.

“We have been engaging with producers using tools such as Zoom, but we were searching for new ways to share important information with our producers. The Grass Matters Podcasts provide a unique opportunity for listeners to engage with a variety of producers and industry leaders who will share their expertise across a range of topics,” he said.

“The podcasts are created with our producers in mind, focusing on their interests and what they would like to hear the most about during the COVID-19 period and beyond.”

Released each Thursday, JBS’s Grass Matters podcasts are available to download on Apple Podcasts and Spotify.

Click here to learn more about the Grass Matters podcasts.











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  1. Robin Steen, 17/08/2020

    SA MATTERS as well.
    Pointless making comments if you block simple messages.

    Thanks for your comment, Robin. Please understand that we do not ‘block’ reader comments. While your own submitted comment may appear on your own screen, all comment submissions are automatically parked for moderation by us, before they can appear publicly. In some cases it may take us a few hours, or overnight, before we get back to moderate recently submitted comments. These points are set out in our Reader comment policy – click here to view. Editor

  2. Robin Steen, 17/08/2020

    SA MATTERS as well.There are plenty of cattle from our great GREEN TRIANGLE AREA that also are killed in this great product.

    Thanks for your comment, Robin. The references in the story refer to where JBS processes its Great Southern program cattle – not to the sourcing area for those cattle. Editor

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