Processors, producers tackle market issues in Qld meetings

James Nason, 05/10/2016
LNP Senator Barry O'Sullvan addresses a forum in Cloncurry last night.

LNP Senator Barry O’Sullvan addresses a forum in Cloncurry last night.

Many public hearings have been held around Australia in recent years with the aim of getting to the bottom of market competition issues between producers and processors.

However, very few have involved producers and processors talking to each other in the same room.

In a bid to help bridge that gap, Queensland LNP Senator Barry O’Sullivan has led representatives of the meat processing industry, along with Cattle Council of Australia and Meat & Livestock Australia, on a series of regional meetings with cattle producers throughout Queensland this week.

Senator O’Sullivan is the chair of the Senate Rural and Regional Affairs and Transport (RRAT) Legislation Committee, and deputy chair of the RRAT References Committee, which has been conducting an inquiry into competition in red meat processing sector since last year.

This inquiry, along with a previous Senate RRAT inquiry into grassfed cattle industry structures, and a cattle market supply chain study by the ACCC, has resulted in many producers raising concerns about perceived inequities in how prices for their cattle are determined at saleyards and in meatworks.

At the same time, in submissions and appearances at public hearings, processors have refuted suggestions that they enjoy, and exercise, unfair market power at the expense of producers.

Earlier this year, Senator O’Sullivan, who has been involved in both Senate inquiries for the past three years, issued a warning that greater cooperation was needed from all industry sectors.

In his view, industry-led solutions were more desirable than Government imposed solutions, but could only occur with full industry commitment to identifying and addressing problem areas.

AMIC chair Lachie Hart

AMIC chair Lachie Hart at Longreach.

This week a delegation comprising Australian Meat Industry Council chair Lachie Hart, Australian Meat Processor Corporation head Peter Noble, CCA director David Hill and MLA managing director Richard Norton joined the Senator on a circuit of meetings with producers at Longreach, Cloncurry, Quilpie and Roma.

The meetings are aimed at bringing representatives of the whole supply chain together to hear from producers, and to inform the final stages of the current Senate inquiry into competition issues in the red meat supply chain.

Mr Hart and Mr Noble told the meetings yesterday they were there to listen and the processing sector was focused on working together with producers to develop solutions.

“Under my watch at AMIC I am very keen to be more inclusive, and very keen to focus on the whole supply chain, and focus on developing that one voice around industry,” Mr Hart said.

MSA discrepancies, mandatory price reporting, independent graders

At Longreach yesterday producers spoke with hope that a recent break in the season may see the town’s cattle saleyard reactivate soon for the first time in more than three years.

Hughenden cattle producer Rob Atkinson told the Longreach forum the last four years of drought had been disastrous for cattle producers in western Queensland.

Producers had been forced to sell on a vastly oversupplied market at historically low prices.

Hughenden cattle producer Rob Atkinson talks to ABC Landline's Kerry Lonergan at Longreach.

Hughenden cattle producer Rob Atkinson talks to ABC Landline’s Kerry Lonergan at Longreach.

The high prices of the last 12 months had not allowed many producers to restock to a significant extent, and had not allowed them to share in the record prices other producers enjoying.

“To my knowledge, the processors did not work with their supplier partners in any way to support them in this disastrous period,” he told the forum.

“All they did was offer meagre prices to already struggling producers.”

Included in a range of issues he raised were concerns that producers can sell cattle that meet MSA grading criteria, only to fall out of MSA pricing at the meatworks because they fail to meet that company’s own specifications for MSA.

“This is the single biggest issue with producers. The carcases that meet MSA, but fail company specs, what market do they end up supplying?”

He told the forum mandatory price reporting and third-party meat graders were needed if there is to be any ‘trust’ between producers and processors. He said comparisons between carcase trim standards used in Australia versus the US showed that producers here were disadvantaged.

The need for better access for cattle on Government-subsidised Aurizon rail services also attracted significant attention at meetings.

Why different halves of the same carcases can return significantly different pricing results after grading in meatworks was another issue that attracted at-times heated debate at last night’s Cloncurry meeting.

Members of the travelling delegation suggested that the nearing introduction of objective carcase measurement technologies, such as DEXA carcase meat yield scanning devices now in use in some southern lamb processing plants, would ultimately remove concerns about the independence of graders, and would pave the way for industry moves to value-based marketing.

National code for saleyards conduct

Senator O’Sullivan also alluded to what he sees as a need for a national code of conduct governing the performance of commission buyers and buyer’s agents in saleyards to remove opportunities that exist for individuals to affect market outcomes.

He said saleyards remained a critical selling option for many producers and it was vital they remained, but the “whole yard needs to be tidied up”.

The comments caused a number of agents in the room to defend the role of agents, suggesting that the main focus of the inquiry should be on commission buyers.

Senator O’Sullivan said a national code of conduct for saleyards should be developed by industry, not Government.

“I don’t think that any one of the major processors sat down and had a board meeting and created a policy position that this is what we’re going to do in the saleyards, and get that down to the buyers and make sure they get with their mate and take turns.

‘I think this is a shared hangover problem’

“I think this is a shared hangover problem.

“I think this is men and women who are trying to do the best job for their boss, they get into these arrangements themselves, but in the absence of any sort of code of behaviour, tomorrow will look just like yesterday.

“And all I can tell you is that the people involved in the senate inquiry have decided there is a problem.

“The question is what do we do about it?

“If industry doesn’t want to get in and sit down together and knock it out and come up with something that works, then I think, and I am not the sole decision maker, but I think that Government will buy into this space.”

Senator O’Sullivan said the Senate committee’s attentions will also focus on the question of whether a nationally consistent rule in favour of either pre-sale weighing or post-sale weighing is required.

  •  Further details on this week’s meetings will follow in coming days


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  1. Brendan Kersh, 06/10/2016

    I must have been a kid but I remember my Dad detesting the govt’s approval for ConAgra’s takeover of AMH… A multinational who paved the way for the consolidation of the red meat (beef) industry.
    So I guess it comes down to the dirty ‘C’ word- COMPETITION, (or lack of it) in Australia.
    As I see it, while I am not in favour of farm subsidies that are commonplace globally, I believe that here in Oz, owing to our lack of scale, but more so our export oriented beef industry, that there is probably the case (or necessity) for a level of regulation of our processing sector.
    In my ignorance, I believe there is enough $s to be made by processors, without any player having the lions share, or even the apparent consolidation down to say 3 main participants??…
    If the pie was somewhat controlled, and shared equitably between 6-10 processors, then the simple competition that would be generated must surely negate the need for enquiries, transparency, etc.
    Just Sayin’….
    Kinda interesting how there is now a deemed ‘need to get together’ when just a while back, no one wanted to know the producers’ problems…
    Of course we care deeply for (and need) the processors to survive, but somehow I think they may have some ‘fat reserves’ to tide them over, until their next bonanza!

  2. Loretta Carroll, 05/10/2016

    It is a simple equation – Independent graders = fairness + integrity and should be welcomed by processors. Pre or point of sale weighing is the norm elsewhere across the world and mandatory price reporting along the supply chain would provide all industry players with useful information to assist them in their business planning and decision making. A fundamental problem of not having price transparency is that no one knows what the gross value of a beast is worth.

  3. John Gunthorpe, 05/10/2016

    OK which producer is ready to give back $1 per kg live so the processors will not lose money today? As I explained to the CU meeting in Inverell in 1989 the processors work for their shareholders and if conditions change so cattle can be purchased to make money in the shed then we will pay what we need to.

    AMH worked closely with all their suppliers to ensure we could return the following year and repeat buy. We were in the fortunate situation of buying on the average and boning to the special. We had our own livestock buying team and even though the Elders agency business was part of the same company we would not use their services to source cattle. Yes agents and commission buyers all get up to short term tactics to improve their situation. However if they want to survive in the long term they cannot continue to defraud their clients. In my day no AMH livestock buyer was allowed to own cattle (they were immediately sacked if they did) and neither should an agent or commission buyer. That might be a good starting point for the code of conduct. Some agents try to use their friends but the bush telegraph is remarkably well oiled on such matters.

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