JBS grainfed supply chain introduces first mandatory BRD vax program

Beef Central, 19/07/2021

IN an Australian first, JBS Australia has introduced a mandatory BRD pre-vaccination requirement for feeder cattle entering the company’s three NSW feedyards.

Along with some other large grainfed supply chains, JBS has for years offered a voluntary pre-vaccination incentive payment for feeder cattle suppliers, recently $15/head on top of the standard price. Between 35pc and 40pc of feeder cattle entering the company’s NSW yards have been supplied under the previous voluntary incentive, Beef Central was told.

An announcement this morning said the company’s three NSW feedlots – JBS Prime City, JBS Riverina and JBS Caroona – will from 1 September only accept feeder cattle that have been pre-vaccinated with a single shot of Bovilis MH+IBR, to help control the effects of BRD.

JBS Prime City yard

The move has been endorsed by global quick service restaurant giant, McDonald’s – one of JBS Australia’s largest end customers.

JBS’s three NSW feedyards have a combined capacity of around 110,000 head, and if fully executed, the new commitment could cover well over 200,000 fed cattle each year.

The company told Beef Central the pre-vaccination commitment will not be applied in its Queensland yards, including Beef City and Mungindi, because of different climatic and feeding conditions, and different breed types involved. British-type cattle tended to be more susceptible to BRD than other breed types, and the company’s southern yards had more ‘clearly defined’ seasonal cycles that could contribute to BRD challenge.

The Brazil-based JBS parent company recently launched its global sustainability commitment (see earlier story), including an animal welfare component as one of its key features.

“JBS Australia takes the health and welfare of the cattle in its care seriously, and is striving to do everything it can to reduce sickness and mortalities in its feedlots,” the company statement said.

The company said it believed that the cattle industry had a responsibility to drive animal welfare improvements, and pre-vaccination of cattle on-farm prior to feedlot induction was the best defence against BRD.

The company has stipulated the use of a single vaccine product – Coopers Bovilis MH+IBR – to “help prepare cattle for when they arrive at the feedlot and help protect them from BRD-related sickness, reducing the risk of mortalities.”

“This allows JBS to focus on maximising the performance of cattle and lead the way in animal welfare best practice,” the company said.

JBS Australia’s northern livestock manager, Scott Carswell (JBS Northern has responsibility for the company’s feeder cattle procurement across the eastern states), said the critical point of BRD prevention in cattle happened on-farm, prior to feedlot induction. This made BRD pre-vaccination the “last piece of the puzzle” in terms of striving for the highest animal welfare standards.

“The risk of BRD is at its peak in the first couple of weeks at the feedlot, and the critical point of prevention happens on-farm prior to feedlot induction,” Mr Carswell said.

Vaccinating prior to feedlot entry with Bovilis MH+IBR had two main benefits, he said. Firstly, when cattle are pre-vaccinated in an unstressed environment, they are expected to develop a better response to the vaccine. Secondly, and most importantly, pre-vaccinated cattle have a higher level of protection at the time of maximum risk, which is immediately following feedlot induction.

“That’s why we are making it mandatory,” Mr Carswell said.

Under the new guidelines, from 1 September all cattle entering JBS feedlots in NSW will be required to have at least one shot of Bovilis MH+IBR from 180 days to 14 days prior to induction. JBS will administer the second dose during the induction process.

How this company requirement plays out in an extremely tight feeder cattle market this year is yet to be seen. JBS says it will continue to pay a premium for Bovilis MH+IBR pre-vaccinated cattle of $15 a head.

“At the end of the day, it’s a win-win situation for producers,” Mr Carswell said. “They get paid to pre-vaccinate with a product that could improve the performance of their cattle on farm, and we get healthy and high-performing cattle delivered to our feedlots,” he said.

With Bovilis MH costing $7.50-$8 a shot, the net return to producers for applying the treatment will be about $8.

McDonald’s backs program

Burger giant McDonald’s has declared its support of JBS’s new policy, designed to improve animal health and welfare practices.

“McDonald’s is committed to working with suppliers that share our commitment to improving animal health and welfare practices,” the company was quoted as saying in JBS’s statement.

“JBS Australia’s pre-vaccination program across its NSW feedlots will help accelerate the beef industry towards a greater level of best practice, and positively reduce the use of antibiotics in the beef supply chain,” McDonald’s Australia said.

JBS said it would take a stepped approach to implementing the pre-vaccination program prior to the mandatory 1 September cut-off. In the lead up to the cut-off date, JBS will continue to receive cattle during August that have not been vaccinated, but will apply a 5c/kg liveweight discount to these cattle. For all cattle that have been pre-vaccinated, JBS will continue to pay a $15 premium per head to cover the materials and labour cost of vaccination with Bovilis MH+IBR.

While there are other BRD vaccines on the market including Zoetis’s MH One Shot, JBS Australia wants all cattle to be pre-vaccinated with the Bovilis MH+IBR vaccine, as it is “the only vaccination available in Australia that protected against both the two main pathogens that cause BRD.”

“JBS has been using the two-shot Bovilis MH+IBR protocol for many years, and has found it is the gold standard when it comes to BRD protection,” Mr Carswell said. “Bovilis MH+IBR reduces BRD-related sickness and mortalities, and also reduces the use of antibiotics in our yards.”

“It’s a no-brainer for us to shift this from a voluntary to a mandatory vaccination scheme,” Mr Carswell said. “In fact we have had feeder cattle suppliers asking us for some time why we haven’t already made the move.”

Asked whether the new company requirement could threaten feeder supply in an already desperately tight market, Mr Carswell said he looked at it this way: “the vaccine itself costs $7.50 to $8 a shot, and we have committed to paying $15 a head. And we have large suppliers who have been practising two-shot Bovilis vaccination for years, because of the production benefit they see on-property. The earlier they do it, the more benefit they see.”

“It might not be the ideal time to be implementing this program, in terms of the cattle supply cycle, but we are already paying record prices for feeders (see today’s separate story) so it is a bit of extra insurance for us (against morbidity and mortality) and if vendors are going to do it, it’s extra insurance for them,” Mr Carswell said.

For feeders that have received two shots of Bovilis on-property, JBS said it would offer 12 months from the second shot, for delivery, to still receive the bonus.

Australian Lot Feeders Association president Bryce Camm said the JBS program was the first mandatory BRD vaccination program that he was aware of in the Australian grainfed industry, and reflected the growing industry awareness of best practise on animal welfare.

About BRD

BRD is a devastating respiratory condition affecting cattle of all ages and the leading cause of mortality within the cattle industry. There are two main pathogens that cause BRD, Mannheimia haemolytica (MH) and Infectious Bovine Rhinotracheitis Virus (IBR). Both pathogens are known to cause BRD, but IBR in particular can spread rapidly when cattle are stressed due to transport, mixed with other cattle from different farms, and introduced to different feed. Click here for earlier BRD story.







Your email address will not be published.

Your comment will not appear until it has been moderated.
Contributions that contravene our Comments Policy will not be published.


  1. David Connellan, 22/07/2021

    Do cattle vets prescribing and recommending certain products to feedlots get kick-backs from the manufacturers, like doctors do?

    • Ian Bradshaw, 22/07/2021

      Hi David,
      The short answer is no. Overwhelmingly, vets prescribing and recommending practices when it comes to what drug or active ingredient to use is evidence based and driven by the animals, and customers, needs. Customer service, technical support, reliability of supply and price all influence which particular brand vets, or indeed rural resellers, recommend, but in my experience, ‘kickbacks’ do not.
      I’m not suggesting inducements or kickbacks are at play here, and JBS’s requirements regarding product choice is more than likely driven by the need to put in place a fairly simple and consistent protocol for BRD vaccination.
      My point is that in the case of BRD prevention, equivalent protection can be achieved with alternative products, and producers should not be denied the opportunity of product choice if risk management of those cattle is the same.
      I also suggested perhaps there is a need for a whole of industry platform for a feedlot-ready assurance program because the few feedlot-ready programs we’ve seen in Australia have had elements of commercial interests and product endorsement involved and have not reached their potential in delivering either industry-wide incentives or the animal health and welfare benefits that can be achieved with on-farm preparation of feedlot ready cattle, and which requires a bit more effort than just what comes in a vaccine gun.

      • David Connellan, 23/07/2021

        Thanks for your comprehensive response, Ian.
        Can I respectfully point out that you used a number of ‘qualifiers’ in your statement about whether feedlot vets attract kick-backs. i.e. :

        The ‘short answer is no’
        ‘In my experience’

        From an outsider’s perspective, that certainly appears to leave the door ajar.

  2. Ian Bradshaw, 21/07/2021

    There is plenty of evidence BRD vaccination will improve animal welfare outcomes and reduce antimicrobial use in grain-fed cattle in many circumstances, so JBS’s move towards mandatory vaccination certainly has merit. I am a little puzzled though that JBS will only accept Bovilis MH plus IBR vaccine, to the exclusion of other alternative vaccines, yet is willing to accept cattle that have only had the one injection of the vaccine. JBS quite rightly points out that with this product, 2 shots of Bovilis MH plus IBR is indeed a ‘Gold Standard’ in terms of BRD vaccination, but, only when that second dose has also been administered prior to significant challenge, such as is experienced at feedlot induction. Administering the second dose at feedlot induction is still something of a compromise to this ‘Gold Standard’. I certainly wouldn’t be jumping on a plane to a Covid hotspot the same day I’ve had my second shot…
    Meanwhile, those producers that do fully vaccinate with 2 shots on-farm and genuinely provide the ‘Gold Standard’ will only cover the cost of vaccine, and see no tangible financial incentive.
    Similar or better protection could also arguably be achieved by administering a combination of Bovishield MH One Shot and intra-nasal administration of Rhinoguard vaccination on farm and prior to feedlot induction. Producers at least deserve the opportunity to make informed choice about the products they use.
    It would also be great to see producers benefit from incentives for other on-farm risk management practices that improve feedlot health and welfare outcomes, such as yard weaning and training, appropriate handling techniques, nutrition and trace element management, temperament scores, direct to feedlot consignments, and trucking practices. Appropriate vaccination is just one piece in a pretty big part of the BRD jigsaw puzzle that is determined on-farm and prior to feedlot induction. None of this is ‘new’ science, and the feedlot sector understands these risks very well, yet genuine incentives have largely failed to reach the producers of feeder cattle.
    Attempts have been made in the past to implement feedlot-ready QA programs incorporating BRD vaccination and other management practices. Deciding what to include, what it’s worth, and how to provide assurance it has been done are challenges industry needs to overcome, as are how to ensure all of industry has the opportunity to benefit, and best practices are widely adopted. Perhaps what’s needed is an industry developed feedlot-ready QA platform, unencumbered by some of the commercial interests and product endorsement we’ve seen with similar programs in the past.

    Let’s put your points to JBS (or more likely their consultant feedlot vets) and seek a response, Ian. For readers’ benefit, Ian is a former president of the Australian Cattle Vets Association. Editor

    • Joe Davis, 03/08/2021

      Completely agree with Ian Bradshaw’s suggestion about an industry-wide approach to pre-vaccination, instead of a company-by-company approach. Maybe the NVD is the tool to deliver on pre-vaccination claims

    • Michael Finucan JBS, 22/07/2021

      We welcome Mr Bradshaw’s comments and his support for the work JBS is doing to improve animal welfare outcomes and reduce antimicrobial use in grain-fed cattle. Based on our experience as the largest feeder of cattle in Australia, and in line with industry research, we are confident that we are following best practice use of the Bovilis MH + IBR and we are ensuring that we are delivering the best outcomes for cattle in our supply chain. Its worth re-emphasising that Bovilis MH+IBR is the only combination vaccine made from Australian strains of MH and IBR and is best suited for our business needs.
      Michael Finucan – JBS Industry Stakeholder Manager Northern

    • Ian Bradshaw, 21/07/2021

      Hi Ed. To clarify, now past president of Australian Cattle Veterinarians. I resigned from this position in May 2021,and Dr Tracey Sullivan is now President (and well worth profiling for readers interest)

  3. Liz Pearson, 20/07/2021

    Well done JBS Australia! An initiative that will improve the supply chain of cattle and beef to the benefit of the whole industry and through the consumer. Fantastic industry leadership.

Get Beef Central's news headlines emailed to you -