Cattle producer representation: the $500,000 question

James Nason, 08/11/2018

A $500,000 grant to establish a new directly-elected national body to represent Australian cattle producers is still sitting in a Government bank account unpaid more than a year after the funding was pledged.

The grant was intended to provide seed funding to create a new representative body “to provide leadership across the grass fed cattle industry”, then Agriculture Minister Barnaby Joyce said in announcing the funding in October 2017.

The creation of a directly elected, standalone new body was a central recommendation of the Senate Inquiry into the red meat sector, handed down in September 2017.

At the time representatives of various groups representing cattle producers, including the peak industry council Cattle Council of Australia, were participating in joint industry restructure discussions via an “Implementation Committee” established in 2015 by Mr Joyce to find industry agreement on a new representative model to speak for all producers with one voice.

However, that long-running process was significantly disrupted in January this year when Cattle Council of Australia, at the direction of its State Farm Organisation members, withdrew from the Implementation Committee discussions.

CCA said the failure of the three-year long deliberations to identify and develop a long-term sustainable funding model meant the proposed new restructure was unlikely to work.

“The reality is after three years we no longer believed the committee tasked with designing the new structure had the ability to deliver, not because of a lack of will, but because of a lack of long term sustainable funding,” CCA CEO Margo Andrae said at the time.

“Creating a new organisation only to have it fail almost immediately would have put the grass-fed beef industry, and grass-fed producers, in an even worse position.”

CCA said its own model, funded and supported by State Farm Organisations, was sustainable and it would continue to develop opportunities to increase direct member involvement within its representative structure.

Despite CCA’s withdrawal, the remaining members of the Implementation Committee vowed to press ahead with plans to develop a new standalone, directly elected national body as recommended by the inquiry, and have since formally incorporated a new body called Cattle Producers Australia.

The upshot of the upheaval is that the $500,000 which had been pledged as seed funding to create a new organisation has never been paid.

Nor has there been any clarity on whether if it was paid, the funding would go to Cattle Council of Australia, as the formal peak council and body that was formally granted the funding, or to Cattle Producers Australia, as the standalone body recommended by the Senate Inquiry, and the body the funding application was submitted to create funding for.

After meeting with Cattle Producers Australia in rural Victoria last week, Federal Agriculture Minister David Littleproud said the $500,000 will only be paid if Cattle Council of Australia and Cattle Producers Australia reunite and merge into a single organisation.

CPA chair Paul Wright talks with Minister for Agriculture David Littleproud

Minister Littleproud told the gathering of CPA supporters, held at the home of Wangaratta VFF President, Natasha Lobban, that he had withheld payment of the $500,000 for the establishment of the new organisation in the hope that the CCA could return to the CPA Implementation Committee process in accord with the original position when the seed funding grant was announced.

“It should be an industry owned body, it should be a body that you and your grass roots tell me exactly what you want and how you want your representatives to walk into the halls of Canberra and tell me what they want,”  Mr Littleproud said.

“The biggest problem I have is when three or four different bodies from one industry tell me three different things – how do I make a decision when I’m told three different things?”

The Minister said the $500,000 will only be released if industry reunites and proceeds together.

He said he is prepared to facilitate a meeting between Cattle Council and the CPA Implementation Committee to help that to happen.

If such a meeting was successful, the $500,000 would become available immediately, he said.

At last week’s meeting with CPA supporters, held, CPA chair and Taroom, Qld, cattle producer Paul Wright called for the Minister to financially support the creation of Cattle Producers Australia.

Dr Wright  said unified agreement was reached by all industry groups including Cattle Council of Australia in February 2015 to deliver “a truly representative new grass-fed cattle producer body to replace the Cattle Council of Australia”.

Dr Wright said the need for the organisation had been recognised in recommendations by two Senate inquiries and endorsed by the recent ACCC Cattle and Beef Market Study Report.

He said progress to establish CPA as recommended by the Senate Inquiries, and to create 15 regional representative areas around Australia for growers to directly elect their representatives, was being hampered by the lack of seed funding.

“In the absence of access to the grant funding the volunteer Implementation Committee members have been funding the establishment of CPA themselves, paying all their own traveling expenses and obtaining all the necessary professional assistance to hold constitutional workshops and incorporate CPA,” he said.

“We have now just started on the CPA membership drive and the grant funding was to provide for meetings and seminars in each of the 15 Regional Electorates across Australia that form CPA’s representative base.

“It is big ask for the volunteer Implementation Committee to continue to fund this out of their own pockets”.

Cattle Council CEO Margo Andrae said the application for funding had changed several times at the request of the Minister’s office.

“We have broadened our ongoing consultations with key stakeholders, including members of the Implementation Committee,” she said.

“We now consider this an industry issue and, given Cattle Council represents all producers, we encourage all levy payers to be a part of the new model.”
She said CCA has made progress on developing a direct elect model which will be presented to CCA members at the council’s AGM in Canberra on November 20.
Related Articles:

Cattle Council eyes leadership renewal

Grassfed restructure: funding a step forward but questions remain 


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  1. Margo Andrae, 09/11/2018

    Cattle Council is progressing the restructure process using non-MLA funding – which is prescribed for specific services, not advocacy work.
    The move to strengthen grass-roots advocacy is coming from the grass-roots producers who are involved in Cattle Council and volunteer their time for the betterment of our industry.
    Anyone interested in looking at Cattle Council’s financial and organisational sustainability can do so by reading our audited financial report, which will be presented at our AGM on November 20, or by emailing

  2. David Byard, 09/11/2018

    The $500,000 question, forget the argy-bargy. Simple question is the main role of CCA to oversee the $60 million provided by grass fed cattle producers to the MLA and ensure this money is spent wisely. My understanding is the MLA are a funding source for CCA is it possible that this financial arrangement arrangement could compromise the ability their ability to oversee MLA?could be possible that no matter how CCA is elected any new board board will struggle without arrangements such as we see with the MLA service arrangements…to my way of thinking, any peak Council relying on the body they are supposed to oversee is compromise.could it be possible
    that MLA picks up the tab for CCA travel expenses..if CCA as a peak body decided that they were going to walk away from MLA funding and this forced into becoming insolvent the Minister may be forced to act to find an appropriate funding model, which could look after producers interests without fear or favor.perhaps as a show of good faith CCA as a peak Council could publish their financial figures for grass fed cattle producers to digests.

  3. Paul Wright, 09/11/2018

    In January 2018 Cattle Council of Australia (CCA) resigned from the Cattle Producers Australia’s Implementation Committee (CPA IC) process on instruction from their State Farm Organisations (SFO). The reasons given by CCA representatives at the time were twofold: 1. Perceived lack of available funding, and 2. SFO dissatisfaction with the potential loss of SFO influence on the new representative peak council.
    On withdrawing from the reform process, the CCA unequivocally undertook to meet with CPA IC reps and the Department of Agriculture to discuss the Leadership Grant. These facts have been clearly explained and published by the CPA IC on several occasions and remain unchallenged. Despite repeated attempts by CPA to arrange such a meeting, it has not occurred and there have been no ongoing discussions or consultation between CCA and the Implementation Committee members.

  4. Val Dyer, 08/11/2018

    To engage with cattle producers and progress a national, direct election organisation, it is necessary for Cattle Council to be provided with the ability to communicate with levy payers. This does not currently exist and until this is possible, Cattle Council, as the legal, national representative of cattle producers, is hamstrung in its ability to engage effectively with cattle producers. Legislation might be required to achieve this, however, it is vital for a positive outcome.

  5. Paul Franks, 08/11/2018

    I think some people might be scared of what might happen if grass roots members actually got to have a proper say in industry wide affecting decisions.

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