Big plans ahead for Beef Central

Beef Central, 07/08/2013

Beef Central is embarking on a major redesign and expansion process and we’re seeking your input on what we can do better.

When we launched Beef Central in May 2011, our aim was to fill a gap in the rural media market for a daily national news service dedicated to Australia’s beef and cattle industry.

Independently-verified readership statistics show that Beef Central is now read by more than 33,000 individual readers a month, all with a specific interest in the beef and cattle sector.

The arrival of Beef Central two years ago has effectively broken a long-standing monopoly that existed previously in the agricultural news space, giving both advertisers and readers the benefit of choice and alternatives, as well as providing ‘healthy competition’ in the market place.

Beef Central whole heartedly embraces competition as a healthy and necessary part of the information gathering and dissemination process across the beef supply chain.

Some recent reader feedback on Beef Central’s performance can be read here

Two years after we launched, we hear that a major print-based competitor now plans to launch its own online beef news service in response to Beef Central.

We welcome any such move as a sign that we are bringing the positive industry-change we sought to achieve.

However we know that to keep providing a news service of value we have to keep responding to the needs of our readers and advertising customers, and so would be grateful if you could take a minute or two to answer the following questionnaire.

We appreciate open and frank feedback and look forward to your feedback.


Please click here to participate in our short questionnaire


– Beef Central publishers Jon Condon and James Nason



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