Beef 2015

Global Wagyu producers will use Beef 2015 as rallying-point

Jon Condon, 16/01/2015

WAGYU cattle producers, lotfeeders, processors and brand managers from across the world will use the Beef 2015 event as a rallying-point, as they gather for their five-yearly International Wagyu Conference in May.

An estimated 300 Wagyu industry stakeholders from North and South America, North and Southeast Asia, Europe and Australasia will converge on Rockhampton for the 2015 World Wagyu Conference from 8-10 May.

Wagyu conference 2015While not officially a part of the Beef 2015 program, most of the World Wagyu Conference delegation will arrive early in Rockhampton, in order to participate in the Beef 2015 events held earlier in the week.

The conference program itself will commence late afternoon on May 8, the final day of theDD Wagyu strip Beef 2015 Expo, at Mercure Capricorn Resort on the coast at nearby Yeppoon. A shuttle bus will run daily from the resort to the Beef 2015 venue at Rockhampton showgrounds.

The World Wagyu Conference will include an information-packed two-day seminar program, featuring international and Australian experts in fields such as Wagyu genetics, animal health, nutrition, Wagyu marketing and branding, consumer perspectives and production systems. More details as the event draws closer.

The seminar proceedings will be supported by a range of social and networking opportunities, including conference dinners and luncheons featuring Wagyu beef prepared by celebrity chefs.

There will also be a Wagyu International Fullblood Genetics Auction held during the program, in addition to a Wagyu skills workshop for industry newcomers, and the 2015 Wagyu branded beef taste-test competition.

The program will also include a four-day post-conference Wagyu industry tour, taking in five Wagyu Fullblood and crossbred breeding and backgrounding operations, and a specialist Wagyu feedlot in Central Queensland.

Trade display presence at Beef 2015

 

AWA Beef 2015 site

 

The Australian Wagyu Association also plans to have a commercial trade display presence in the Beef 2015 Genetics pavilion, located in the Durack building. A special bumper April edition of the association’s popular Wagyu News magazine will also be published, as a hand-out to Beef Expo visitors.

The trade stand will be staffed during Expo opening times and Wagyu members and industry supporters will be on hand to answer questions from Beef 2015 patrons, as well as displaying premium, highly-marbled Wagyu beef cuts. The site will also be used to promote the 2015 Wagyu online International Genetics auction.

Late last year AWA board members Peter Gilmour and John Hammond visited the US, where they made presentations to the US Wagyu conference about the opportunity to visit Australia for Beef 2015 and the World Wagyu conference.

  • The Australian Wagyu Association is offering a special early-bird registration rate, open until January 30.  Click here to find out more.

 

 

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Comments

  1. Javier Reichart, 12/02/2015

    Dear Sirs
    My name is Javier Reichart, I work in a Chilean company that produce and sell wagyu beef (www.mollendo.cl). We are really interested in participate in the 2015 world wagyu conference. I will like to know the following steps in order to assist.
    Thank you.

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