JBS highlights obstacles in front of its net zero by 2040 target

Eric Barker, 03/11/2022

JBS sustainability manager Sam Churchill

THE world’s largest meat processor, JBS, has highlighted some of the hurdles the company will need to overcome to reach its environmental target of “net zero emissions by 2040”.

JBS is currently going through the baselining phase of its target, taking stock of all its emissions across the supply chain. The net zero target is different to carbon neutral and has tight controls on the purchasing of offsets – the target will include producers selling cattle.

Speaking at the TropAg conference in Brisbane earlier this week, sustainability manager Sam Churchill said the company was still trying to work out how it planned to reach the target.

“It’s kind of like putting a man on the moon, we don’t know how we are going to get there but we need to start the journey and chart the course,” Mr Churchill said.

“Most of our full value chain emissions come from the paddock and most of it is attributable to livestock.”

JBS has made several commitments to help reach the 2040 target, including:

  • 100 percent renewable electricity by 2040, 60pc by 2030.
  • A $1 billion investment into JBS facilities and a $100 million research and development fund.
  • A 30pc reduction in scope one and two emissions by 2030. Which includes JBS operations and upstream suppliers.
  • Zero deforestation by 2025.

“The biggest challenge for use with the deforestation target is in Brazil where the supply chains are incredibly opaque and it is really hard to track the cattle back to the point of origin,” Mr Churchill said.

“But there is a huge amount of work happening in those supply chains in Brazil and we hope to make some progress there soon.”

These credits will be worth a lot of money

Like many beef companies looking to make sustainability claims, JBS will need its suppliers to keep the carbon credits they generate so they can be claimed against the livestock. Mr Churchill said incentivising producers to keep credits will be a challenge.

“These credits will be worth a lot of money to producers,” he said.

“Whether they are doing soil sequestration, vegetation projects or feeding supplements to their livestock they will have an opportunity to sell them outside the supply chain. It is still a great outcome, because the reductions are real but it is a challenge for emissions accounting.”

Australian Carbon Credit Units are currently hovering around the $30 mark after almost reaching $60 earlier in the year. While some hurdles are in front of the market, many are forecasting it to keep increasing for the next 10 years.

Mr Churchill referred to Microsoft’s purchase of soil carbon credits from farms across New South Wales in 2019 – which meant the credits could not be claimed by the beef supply chain. He said the company was still trying to work out how it would incentivise producers to keep the credits.

“There is no simple answer at the moment and there is no real answer as to how it will be handled from a carbon accounting point of view,” he said.

“This is something the industry needs to discuss and work out – these accounting issues are not trivial.”

Rolling out feed additives

JBS has partnered with Dutch company DSM to facilitate the development of a methane-reducing feed additive called Bovaer.

Mr Churchill said more work was needed to enable the use of the supplements on a commercial scale.

“It is great to see the development of the feed additives and it is something that gives us hear that there is progress and opportunity being made,” he said.

“We really need to address the cost of these supplements because we need a real incentive for producers to use it.”

Using the feed additives in grazing systems has also been flagged as an issues, with prominent agricultural scientist Richard Eckard last week telling Beef Central more investment was needed. Mr Churchill said getting the additives into paddocks was the main priority for JBS.

“You think about the animals that are grazing in outback Australia that don’t see people for years. How are we going to get feed additives into them?,” he said.

“Most of the cattle in Australia are in grassfed systems, so if we need a solution to get it to them.”

Maintaining food production

With food production being the main business for JBS, Mr Churchill said the company was not willing to compromise production to meet the target.

“At the moment, the easiest option for many producers to sequester carbon is plant trees,” he said.

“While that is a good outcome to some degree, at some point it had a negative trade-off on food production. If Australia sacrifices food production to plant trees at scale than that food will need to be produced elsewhere and the environmental consequences could be significant.”

Mr Churchill said the company would like to see measures that increase carbon sequestration and agricultural production.

“That is the best outcome for the world and we have heard some great examples with that around soil sequestration,” he said.

“I would encourage everybody in the supply chain to take stock of emissions, understand where they are and look for removals.”




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  1. Charles Robinson, 26/02/2023

    I am really worried about JBS’s commitment to producing carbon neutral beef.

  2. Peter Dunn, 04/11/2022

    How silly will we go? Good question Paul Franks. We don’t know the answer of course, because we don’t know how long it will be before the Australian public wake up that they are being taken for mugs. The signs to look for are the crises which will wake them up.
    Will it be when China moves against Taiwan, and we find our essential computer networks corrupted and ineffective, our shipping lines closed, and our supply chains severed resulting in seriously limited food and fuel supplies?
    Will it be when we realise that the continent is surrounded by foreign defence forces (in preparation for a move against Taiwan), and, despite the essential intentions of the US and others, Australia does not have a sufficient defence deterrent in place at this time to do anything about it?
    Will it be when the rapid cost-of-living increases start causing serious personal hardship, and at the same time the pursuit of frighteningly bad environmental decisions cause power interruptions, business disruption (think schools, hospitals, day care, aged care, essential services such as security and food production), and job instability/losses?
    Hard to say which will come first, but if having to choose the lesser of the evils, hopefully the latter.

  3. Paul Franks, 03/11/2022

    If JBS are going to include the emissions of the cattle they process, are they also going to include the emissions created from the money they make. For example the emissions their workers make when they spend the money they earn by working at JBS (eg a worker goes on an overseas holiday using the money earned at JBS, JBS need to account for those emissions from the holiday)? If the workers did not work there, there would be no emissions therefore JBS are responsible right? Like they are claiming responsibility for the emissions of animals they buy, before they owned them.

    How silly will we go with all this emissions rubbish?

    We look at politics in Australia right now and there is the robodebt debacle that even has it’s own royal commission. That was when people were sent a debt by the government based on a computer algorithm and statistics. Not at all based on real figures and accounting per person and if you ticked the right boxes the computer said you had a debt even if you really had none. Yet here we are with cattle methane is exactly like robodebt. We have a computer algorithm and statistics saying well a cow in a lab emitted this much so every cow across the whole country emits the same, when reality is each animal’s emissions is unique to that animal. Not that it is a problem anyway.

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