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$1.45 billion Primo acquisition part of JBS’s ‘big-picture’ value-added strategy

Jon Condon, 27 November 2014

Last Thursday’s announcement that JBS will invest $1.45 billion in Primo Foods is squarely driven by the global food giant’s recent focus on building its value-added business, Beef Central was told this afternoon. In his first media interview since the company announced its intended purchase of Primo last week JBS Australia CEO Brent Eastwood has filled in a lot of the ‘unknowns’ surrounding the deal.

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