VIDEO: How to penetrate the value chain – Sanger Australia’s Graham Greenhalgh

Beef Central, 13/10/2014


At a recent Agrihive CEO business summit in Longreach, Graham Greenhalgh, the CEO of Sanger Australia and director of Arcadian Organic and Natural Meat Company, discussed how Australia’s largest privately owned meat company penetrated the international value chain.

Sanger Australia is one of Australia’s largest non-packer meat exporters, and is responsible for much of the international sales and marketing for Bindaree Beef, Monbeef and other processors. Sanger was recently ranked at number 80 out of Australia’s 500 largest privately owned companies, with annual meat protein sales valued at $500 million. That was 7.9pc higher than last year, when it was ranked at 116.

In this video of his presentation, Mr Greenhalgh addresses a range of topics including what a value chain; how the Arcadian Organic and Natural Meat Company commenced trading in the premium beef market in 2006 (from 13:30);  the importance of participating in a value chain rather than simply producing a commodity (23:00); and China’s supply/demand dilemma and the challenge of sourcing cattle for slaughter at Chinese abattoirs from over 4500km away (29:10).

Click on the video above to watch (and note how as he starts talking about meat a dog gets excited in the background)

Conducted in parallel with the CEO summit in Longreach is the Kidworth Station competition, a case study that looks at the circumstances surrounding a hypothetical drought affected beef enterprise and asks for producers and other supply chain stakeholders to offer their ideas on how to turn the business around.

There is currently around $30,000 worth of prizes available, and 22 days left to enter – for details click here



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