A NEW online Australian red meat trade hub has been launched this week, providing a new single source for resources and services to assist with buying, selling and marketing our beef, sheepmeat and goatmeat across global markets.
The new Aussie Meat Trade Hub is designed for use by export customers, importers, brand managers and Australian exporters seeking new customers and destinations.
MLA’s general manager for international markets, Andrew Cox, said the greatest benefit of the Hub was that it brought together a wide variety of great promotional tools into one place. Users can also access everything through a single log in.
“Prior to the Hub’s launch, users may have needed to log in multiple times across multiple websites to complete different tasks and gather information,” Mr Cox said.
Now, users can access five functional areas: exporters database, brand & licensing, assets library, global insights and trade shows, in one place with access via a single sign-on using their existing myMLA account.
As of today, the Hub is open to all MLA partners, including exporters, importers, retailers, butchers, and chefs from around the world. Users simply need to log-in by using their existing myMLA account.
There is also relevant content for Australian red meat producers and MLA’s industry partners. Users will enjoy content tailored based on their profile, and the full range of tools and services offered by MLA.
While the new Hub provides benefits for Australian producers and exporters, there are a range of benefits available for those in overseas markets.
For importers, they can connect directly with potential exporters to inquire about world class Australian red meat through the new and improved Hub.
An integrated workflow enables trade show exhibitors to self-manage trade show preparations such as supplying booth artwork and gives users access to marketing collateral and brand imaging.
Mr Cox said the ultimate role of the Hub was for the world to have a single, streamlined site to access suppliers of world class Australian red meat.
“Australia’s reputation for producing trusted high quality red meat products is shown by Australia exporting to more than 100 countries around the world,” he said.
“The Aussie Meat Trade Hub simply makes buying and selling the world’s best red meat easier. We’re excited to showcase our product to more of the globe through this Hub,” Mr Cox said.
Click here to access the Aussie Meat Trade Hub.