Production

Western Australia’s top MSA producers announced

Beef Central, October 7, 2019
Beef producers from throughout Western Australia have taken out the top awards at the 2019 Meat Standards Australia (MSA) Excellence in Eating Quality Awards for the State, presented at Harvey last night.

Hosted by Meat & Livestock Australia (MLA), the Awards recognise beef producers who have achieved outstanding compliance rates to MSA specifications, as well as high eating quality performance, as represented by MSA Index results for MSA graded cattle during the 2017-18 and 2018-19 financial years.WestBeef Feedlot at Kalannie was awarded Most Outstanding MSA Feedlot in Western Australia. During 2017-19, 39% of all cattle consigned to MSA from Western Australia were classified as grainfed.https://www.nh-foods.com.au/Cattle from feedlots accredited under the National Feedlot Accreditation Scheme (NFAS) and that were eligible for Australian Grainfed Standards were included in this award category. (Click here for more details about WestBeef Feedlot)

Wayne and Carol Dumbrell, Walpole, won Most Outstanding MSA Beef Producer (Band 1), which recognises producers turning off large MSA consignment volumes from any non-feedlot operation. (Click here for more details about the Dumbrell family)

Derek and Elizabeth Dilkes, Catterick, won Most Outstanding MSA Beef Producer (Band 2), which recognises producers turning off smaller MSA consignment volumes from any non-feedlot accredited operation. (Click here for more details about the Dilkes family)

Bruno and Annette Italiano, Sandlewood Farms, Harvey, won the MSA Progress Award for showing the greatest improvement in their MSA results since the last Awards series in 2017. (Click here for more details about the Italiano family)

MSA Program Manager Sarah Strachan said producers were to be congratulated for their commitment to producing beef that consistently achieves exceptional compliance rates to MSA’s strict specifications and delivers a superior eating experience to consumers.

“MSA-registered producers receive ongoing feedback on their livestock, accessible through myMSA, to help them continuously improve the performance of their cattle and eating quality. All of the winners and finalists are taking notice of that feedback to achieve results,” Ms Strachan.

“myMSA also offers producers the ability to benchmark their performance against other producers in the State and use tools to calculate how they can improve their MSA Index by making on-farm changes.

“This year’s winners won their awards from a field comprising 2,000 registered producers in Western Australia who consigned cattle during 2017-19.

“Throughout Australia, more than 15,000 producers consigned over 6.6 million cattle to the MSA program throughout the 2017-18 and 2018-19 period.”

To be eligible for the awards, a producer’s annual MSA-graded volume had to be equal to or above the average volume consigned for the state in which they were produced, and had to consign at least once in each financial year.

Each producer that met the eligibility criteria received a score out of 100 weighted on two factors – the compliance to MSA minimum requirements, and eating quality performance as determined by the MSA Index for cattle consigned to MSA in the 2017-18 and 2018-19 financial years. To view the Awards criteria, click here.

The Awards aim to raise awareness of best management practice from producers who consistently deliver superior eating quality beef in their state ultimately for the benefit of consumers and for the profitability of the industry.

MSA was developed by the Australian red meat industry to improve eating quality consistency. The system is based on almost 800,000 consumer taste tests and takes into account all factors that affect eating quality from the paddock to the plate.

Source: MLA. To find out more information about the MSA Program visit: https://www.mla.com.au/msa

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