Beef 2024 Report

Meat processors launch interactive careers portal at Beef 2024

Beef Central, 09/05/2024

AMPC’s Amanda Carter steps through the new interactive portal with Beef 2024 visitors yesterday


AS the Australian beef processing sector continues to address a serious skills and labour shortage, a new interactive careers portal for the industry was launched at Beef 2024 in Rockhampton this week.

The Australian Meat Processor Corporation’s new Careers Portal is an interactive online platform allowing users to explore the varied and diverse roles offered by working at red meat processing plants.

AMPC Program Manager Amanda Carter said the portal’s purpose was to promote the fulfilling and diverse roles that people have who work in red meat processing plants.

“The one thing that excites me most about this portal is being able to showcase that there are so many opportunities in red meat processing and it’s an industry that a lot of people don’t realise the diversity of the careers that are offered,” she said.

The tool will be able to be used by career advisors and red meat processors at career days, field days and other industry events.

People who are interested in a career in red meat processing will be able to interact with the Careers Portal to explore careers that align with their personal interests, skills and abilities. For example, if the user likes numbers – they will be directed to information on roles such as accounting and statistical record keeping. If the user is more hands on – they will be directed to more practical roles.

The careers portal will also highlight career paths and how to progress in the red meat processing industry.

Ms Carter said users could ask questions and a real person (from a processing plant) will pop up on screen to provide answers.

“It will also provide the ability to watch videos of real people working in various red meat processing roles,” she said.

AMPC worked with design and IT studio Think Digital and red meat processors across Australia to develop the portal.

The project was funded by NSW Government, TAFE NSW, and Empowered Women in Trades.

The Careers Portal will soon be available on the AMPC website.


Click the link below to watch a short video


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