Woolworths has launched a competition to find the next great Aussie snag in the lead up to Australia Day.

The supermarket chain is inviting customers to visit its Facebook page to create their own their ‘ultimate sausage’.

A panel of experts will assess entries, with the winner to have their snag sold in Woolworths supermarkets. Prizes also include a private barbecue with Sam Kekovich and 10 barbecue packs valued at $300.

“Sausages are the great Aussie favourite, we’re a nation obsessed,” Woolworths meat category manager Robert Carratt said.

“Sausages are one of the only meat products that remain popular all year round, Woolworths sells approximately 11 million individual sausages every week.

“The range and choice of sausages has grown enormously over the past 15 years.  In the late 1990s we only offered about four types of beef sausages, now we offer close to 40 different types.

“Australian palates have evolved and while Aussies aren’t ready to give up the snag, they are demanding more flavour combinations and healthier options. Our sausage range now includes gourmet chicken, beef, lamb and pork sausages and a range of lean, organic and free from options all made from 100 per cent Australian meat.

“Sausages were once seen as a budget meal option but these days the quality of ingredients has improved and the choice of flavours is limitless.

“Additionally, sausages are one of the biggest sellers in the weeks leading up to Australia Day so what better time to start the search for the next great Aussie sausage.

“We are always looking for new ways to engage our customers, to give them more of a voice when creating new products.  The lucky winner will have their sausage ranged in our stores for a limited time, with the opportunity for it to be rolled out nationally,” said Mr Carratt.

Entrants will be able to design their sausage by choosing the size, meat, herbs, spices and condiments. 

The sausage will then be judged by a panel of Woolworths experts on its creativity and culinary merit with the winner to be announced on Australia Day.

The winner will then have their sausage produced and available for a limited time in Woolworths supermarkets in their state later this year.  They will also receive the ‘Ultimate BBQ’ for them and 24 friends which will include an appearance by Sam Kekovic, food, drink and entertainment in their very own backyard.

To enter or for more information, visit the Woolworths facebook page at www.facebook.com/woolworths