WA’s Harvest Road to spend $50m on large scale ‘free-range’ intensive feeding model

Jon Condon, 19/12/2018

WESTERN Australia’s Harvest Road beef supply chain plans to spend up to $50 million developing a large-scale integrated backgrounding and intensive grainfeeding business, designed to even-out seasonal cattle supply to the company’s Harvey Beef processing plant in the state’s southwest.

At the project’s core is a series of recent mixed farming property acquisitions totalling about 7000ha (17,000ac) at Koojan, near Moora in the central midlands wheatbelt district, 170km north of Perth.

The first development phase would accommodate 40,000 cattle at a time, with a view to supplying about 60,000 100-day grain-finished cattle each year to the Harvey processing facility. A proposed second phase would double that capacity, the company said.

Harvest Road is part of Twiggy Forrest’s Minderoo Group, one of Australia’s largest private investment vehicles. Its portfolio of agricultural investments covers 1.3 million hectares of pastoral land on five properties in the state’s north, the Harvey Beef processing business and a portfolio of fine food brands targeting domestic and international markets, with exports to more than 30 countries.

Harvest Road Group chief executive Greg Harvey said the new project would involve both cattle backgrounding and an ‘intensive feeding’ system, which would include some features significantly different in stock-density and design from conventional feedlots.

The company has deliberately chosen to avoid using the word ‘feedlot’ to describe the project, instead using terms like ‘free range, intensive feeding’. It said the new model would provide cattle with significantly more ‘freedom to move’ than the current grainfed industry standard, and more focus on animal welfare.

Innovative cattle husbandry practices, as developed by leading world expert Professor Temple Grandin, would be incorporated to deliver a ‘radical improvement in animal welfare,’ the company said.

The project will include the construction of a large-scale feedmill to process locally-sourced feedgrain, and a renewable energy project to service energy needs.

Asked whether the project would resemble the Ceres Agriculture model in northern NSW, using grain-based ration fed from self-feeders in grazing paddocks, Mr Harvey said he was familiar with the Ceres program, but said the Koojan project would be ‘different, and unique.’ He chose not to disclose the full details behind the project at this stage, for proprietary reasons.

The new Koojan property aggregation put together for the project will not be used for grain production, but will be used solely as backgrounding and grower paddocks for cattle. The surrounding Moora region is considered a solid and safe grain growing region in WA’s grain belt, regarded as some of the most efficient grain production country in the world. The project site is also well located for north-to-south cattle flow between Minderoo’s own northern breeding properties, external feeder cattle supply from other cattle producers, and the Harvey abattoir.

The Koojan facility would provide a viable and sustainable alternative to live export markets for local cattle producers, Mr Harvey said, providing a premium and super-premium market for WA cattle producers targeting 100-day, Angus and Wagyu programs.

Backgrounding starting next year

Once regulatory approvals are finalised, Harvest intends to have the first 100-day grainfed cattle exiting the new facility towards the end of 2020, two years from now. In the meantime, the backgrounding component of the project will be activated next year.

“What is missing in the whole WA beef supply chain is a facility like this that gives us the ability to take out the summer/winter seasonal variation that exists in WA slaughter cattle supply,” Mr Harvey said.

While the Harvey Beef processing business already handles some 100-day grainfed product supplied through third-party WA feedlot operators, consistency throughout the year was a challenge, and the new project would serve to fill that gap.

He said the new facility at Koojan would be complementary to Harvey’s existing grainfed beef supply, and would not simply replace it. Some of the technology Harvest Beef plans to introduce could also be picked up and used by other feedlot operators.

The new project will also have a significant impact on Harvey’s product mix, with a much larger portion of annual production now oriented towards grainfed, rather than grassfed.

Targeting high quality, consistent beef

“Western Australia by rights should be producing the highest quality beef in the Asia Pacific,” Mr Harvey said in a statement issued today.

“We have a unique provenance as one of the most isolated and pristine agricultural regions in the world, and WA needs to capitalise on that.”

“Today’s food consumers are food citizens. They express their right to have ethically-produced foods that are clean and traceable. This project will build an international reputation for WA beef that delivers a high-quality product to consumers with confidence.”

“For years now, Western Australia has missed many opportunities in the top end of the beef market, by failing to develop and consistently supply premium products that add value to our local cattle trade,” Harvest Road’s general manager for Livestock, Kim McDougall said.

“Now, the world can taste the true quality of our locally produced beef, and we can keep the processing stage on-shore to create jobs, ensure the ethical treatment of our animals and give producers a real alternative when they come to sell their cattle,” he said.



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  1. Peter Vincent, 20/12/2018

    Ever so slowly the WA industry moves from the blinkered, high-cost 2-300kgs milk-fed 0-teeth vealer market to heavier MSA compliant grass and grain-fed slaughter weights to minimise per/kg killing and packing costs, optimise production per hectare and maximise profit per head.

  2. Paul Franks, 20/12/2018

    If they are not going to call it a feedlot, does that mean it will not be feedlot accredited with the NFAS?

    Either it is a feedlot or it isn’t. I believe newspeak is detrimental to the industry. All it does is further alienate consumers from food producers.

    A valid question, Paul. Note that Harvest Road went to considerable lengths not to use the word, ‘feedlot’, instead describing the program as a ‘free-range intensive feeding system.’
    If the similar Ceres Agriculture program (click here to view earlier article ) provides any guidance, it is more likely to be directed into the new grain/grass Fodder Fed standard (see this earlier story Editor

  3. Jack Randles, 19/12/2018

    Full marks to Mr Forrest & his team. This method of farming beef cattle in WA is the way to go in this modern age. In the UK some 40 years ago, beef cattle farmers were encouraged to feed barley in the paddock as a method of accelerating growth & improve finishing. Not exactly lot feeding but certainly the aim was to produce high quality, consistent beef with an assurance of the ethical treatment of the animals. The beef was marketed as “Barley Beef”

  4. Alan Russel, 19/12/2018

    Good on you twiggy- you guys have turned around the basket case that was the WA beef industry since 2014 purchase. Great initiative that must of been many years in the making

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