Value-based marketing focus for SA producer day at Naracoorte

Beef Central, 19/04/2016

FUTURE trends in Value-Based Marketing in the beef industry, and outcomes from recent meat colour research will be among the important topics to be covered at a producer workshop being held this Thursday at Naracoorte, South Australia.

teys-cargill-logo-webTeys Australia will host the day at Naracoorte’s Town Hall, 95 Smith St. Registrations start at 9:30am, for a 10am start. The day will conclude around 3pm, and includes morning tea and a free barbecue lunch.

More than 200 registrations have already been received, but there is still space for attendance, provided people RSVP for catering purposes.

The Producer Workshop will include multiple sessions from Teys Australia covering topics from the global market, recent meat colour trials, premium market programs and the future of value based marketing.

Teys outlined its vision for the company’s future in collaborative supply chains and value-based marketing in this earlier Beef Central story.

General manager corporate services Tom Maguire will also discuss outcomes and findings from the company’s recent meat colour trials, conducted in collaboration with MLA.

AusMeat will also be represented, providing a presentation on AusMeat language & carcase grading.

Teys Naracoorte livestock manager David Woolard said Teys Australia was working to build stronger supply chains by supporting producers to develop their capabilities and increase their understanding and knowledge of markets.

The workshop aimed to help provide producers with the opportunity to collaborate with the company, and help them understand market drivers.


  • What: Naracoorte Producer Workshop
  • Where: Naracoorte SA
  • When: Thursday 21 April 2016
  • RSVP: Kitty Sheridan 0427 027 981




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