The beef industry lost an accomplished and popular young industry stakeholder when well-known meat wholesaler James Wadland passed away last Tuesday, as a result of an aortic annuerism.

James, who was only 35, left his mark on the beef industry through his role as domestic sales manager for Hunter Valley Quality Meats, a division of Primo, where he had been instrumental in rebranding the business and greatly increasing its domestic market footprint.

Primo’s Scone abattoir has greatly expanded its MSA-backed brand programs over the past two years.  

James also headed up the domestic trading activities of Primo’s LAP Foods business, as well as export offal sales for Primo’s Port Wakefield abattoirs.

James was a big man with a big heart and he lived life to the full. He will be missed by his many colleagues and friends across the industry. 

He is survived by his wife Natalie, their four-month-old son Jaxon and daughter Zara, who is three.

A funeral service will be held at All Saints Anglican Church, Hunters Hill, Sydney on Wednesday 21 August at 12.30pm.