PERSONALISED vehicle registration number plates are nothing new, but a regular Beef Central reader has contacted us today, seeking to sell his “1.COW.1” plates, with beef industry stakeholders an obvious target.

The Queensland-licensed plates have never been used on a vehicle.

The owner is asking $1450.

Highly-desirable plates can often make large five and six-figure sums, especially early single and double numeral plates.

People interested in the plates should contact Beef Central via feedback@beefcentral.com and we will pass on referrals.