Time running out to engage with ABSF’s sustainability survey

Beef Central, 03/03/2021

BEEF producers have just days left to participate in the Australian Beef Sustainability Framework’s annual sustainability survey. The seven-minute online survey closes on Saturday, 6 March.

Chair of the Sustainability Steering Group which drives the ABSF, Tess Herbert, said responses to this year’s survey had been particularly strong to this point, but there was still time for others to participate.

Typically, the number of responses to an online survey like this was in the ‘low hundreds’, but this survey has already attracted much larger producer responses, Ms Herbert told Beef Central.

A healthy level of producer engagement in the survey was essential, as the data would be used in many ways to benefit the industry, she said.

“The results are valuable, not only for proving our credentials, but for strengthening and advancing our industry.”

“There are a few key areas that our global customers, investors, special interest groups and consumers are interested in that require the input of industry through this producer survey.”

The evidence gathered also played a vital role in guiding industry investment, resources and providing support across the value chain, and would enable continuous improvement to promote the longevity and prosperity of the industry.

“Producers are at the forefront of the industry’s sustainability efforts, and the value of understanding their experience on the ground is imperative to demonstrating the industry’s sustainability,” Ms Herbert said. “The more producers who contribute, the more robust our data will be, and this is the best way we can hear from them.”

She said the Australian red meat and livestock industry was already on the front foot in demonstrating its sustainability credentials, through initiatives like CN30 and the ABSF’s previous Annual Updates that have proven effective in providing the hard facts necessary to reinforce the industry’s key sustainability work and messages.

“Meat & Livestock Australia, in collaboration with industry, government and research partners, continues to proactively take action by investing in research, development and adoption projects to enable industry to move towards sustainable outcomes,” she said.

“CN30 is just one example of the industry’s commitment to move towards a more sustainable sector. This survey is another way we can continue to develop sustainability objectives that can practically encourage continuous improvement.”

The ABSF was developed by the industry in collaboration with stakeholders to meet the changing expectations of consumers, customers, investors and other stakeholders. The foundation defines what sustainable beef production is, and tracks performance over a series of indicators annually.

  • Meat & Livestock Australia will collect the survey data on behalf of the ABSF. All responses will be in confidence, and not individually identified at any stage of the analysis.
  • The survey is available online (click here to access) until 6 March 2021 and takes seven minutes to complete.




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