Texas approves bill banning ‘meat’ and ‘beef’ from labels of plant-based foods

Beef Central, 12/05/2021
Plant-based food companies like Beyond Meat and Impossible Burgers have pushed back against laws similar to the Texas bill in court, citing a violation of free speech.

The Texas bill was supported by agriculture groups including the Texas & Southwestern Cattle Raisers Association, Texas Poultry Federation, Texas Pork Producers Association and other livestock companies.

“Our goal here today with this bill is to have clear and accurate labeling so the consumer has no doubt what they’re purchasing,” he said. “The most frequent call I’ve gotten is from vegetarians that are for this bill,” Texas state Rep. Brad Buckley said, according to The Hill.

“It is not anti-plant based, anti-cell culture,” he later added.

Another Republican state lawmaker, Rep. Kyle Biedermann, told The Hill he supported the bill, but was concerned about state overreach.

“There shouldn’t be a need to have to legislate more regulation of these other companies when it seems their packaging is pretty clear,” Biedermann said, according to Dallas News.

The bill is set to be voted on again in the House before it moves on the state Senate.

Earlier article:

RMAC chair John McKillop’s opinion piece “Our brand is our industry


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  1. Hugh Winwood-Smith, 17/06/2021

    These types of laws are not designed to protect consumers. Very few people, if anyone, are stupid enough to buy these products by mistake, it’s just agricultural groups lobbying government to force costly rebranding processes on their competitors. This is completely anti-free market. But that’s nothing new, the at sector hates free market capitalism.

  2. Michelle Locke, 20/05/2021

    Let’s hope we follow suit here in Australia.Meat should only be called meat when it is derived from a animal carcass. Laboratory grown protein should be classified as such.

  3. Paul+D.+Butler, 13/05/2021

    USDA has allowed labeling fraud for decades and now with the Lab Slimers pouring millions into dishonest propaganda…….states are being forced to do USDA’s job.

  4. KymEndersby, 12/05/2021

    It is about time that we address this in Australia lets hope that MLA will take a stand on this and follow America’s cattle producers

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