How the red meat and livestock industry has performed against its overarching strategic framework, the Meat Industry Strategic Plan, will be the focus of a new review commissioned by the Red Meat Advisory Council.

The review, to be conducted by agriculture and natural resource consultancy GHD, is the first ever independent evalaution of the red meat industry's performance against the MISP, according to RMAC. 

In a media statement released on Thursday to announce the review, RMAC independent chairman, Ross Keane, said the process will review and refine the industry’s strategic priorities, evaluate the industry’s collective performance in delivering against existing goals, and identify options to increase and better evaluate performance in the future.

The Meat Industry Strategic Plan identifies the collective aspirations of the production, lot-feeding, processing and live export sectors of Australia’s beef, sheepmeat and goat meat industries.

Each plan operates over a five-year timeline, with the current plan (MISP3) having commenced in June 2010. MISP is the key strategic framework for collaborative activities between the industry’s peak (policy) councils and levy-funded Service Companies.

“It is the RMAC Board’s belief that, near-on three years into the life of MISP3, now is an appropriate time to take stock of our achievements to date, and seek independent recommendations for how we better identify, deliver, evaluate and report on industry priorities in the future”, Mr Keane said.

Mr Keane said GHD ha a sound background in comprehensive evaluations for a variety of agricultural industries, and would bring the credibility and objectivity that the Board, and the broader industry, sought from the project.

“This is an important initiative for the red meat and livestock industry as we seek to continually strive to meet and exceed the expectations of industry, government and the community”, Mr Keane said.

Industry stakeholders are invited to provide submissions and/or survey feedback during the project’s consultation phase, commencing 10 April.

For more information, please visit: http://www.ghd.com/red_meat_advisory_council

Source:RMAC