Target 100 is taking the extraordinary stories of Australian livestock producers to urban audiences through cinema screens and social media channels.
A 12-month campaign has been running since July with a 60-second advertisement screening in independent cinemas in Sydney, Melbourne and Brisbane, with a target audience of 1.5 million people.
The advertisement features four Target 100 producers from around the country explaining why they feel it is important to invest in sustainable farming practices.
A new series of four Target 100 videos has also been published on youtube, with two extraordinary women tell their stories about caring for their animals and country in some of the most isolated locations.
The video include the story of Jane Sale who lives with her family on Yougawalla Station in the far north-west of WA.