LEADING Australian voices have come together to better connect farmers with consumers through the Telling Our Story Initiative.
The National Farmers’ Federation has also welcomed Meat & Livestock Australia (MLA) as a founding partner.
Ms Simson said Australians continued to support farmers through tough times such as drought and floods and increasingly wanted to learn more about modern agriculture.
“The community is interested in the story behind their beef, lamb, pork, chicken, eggs, milk, wool, cotton and more.
“And, farmers take very seriously their responsibility to grow food and fibre in a sustainable, ethical and safe manner that meets contemporary community expectations.”
“As the peak body leading Australian agriculture it is the NFF’s role to better explain why and how farmers grow what we do in our pursuit to assist to sustain Australia and the world.
MLA Managing Director Jason Strong agreed.
“Australian farmers are amongst the most progressive in the world, and it’s vital we continue to share our story with consumers in Australia and globally.
“The Australian red meat industry has a goal to be carbon neutral by 2030 and this is part of a broader body of work that is designed to ensure Australia continues to lead the world in sustainable red meat production and be recognised for doing so.”
Businesses and others with a passion for agriculture’s future are invited to join with NFF, MLA and the high profile advisory committee members on this important initiative.
“We need a team approach to better connecting farmers and what they do, with their fellow Australians,” Ms Simson said.