New tool can help transform financial literacy across beef industry: Cattle Council

Beef Central, 09/05/2017



Cattle Council of Australia CEO Duncan Bremner

A new financial literacy tool designed for Australian agriculture can help to transform how Australian beef producers operate their businesses, according to Cattle Council Chief Executive Officer, Duncan Bremner.

The tool, named Farmecco, will be launched online via a free webinar on Beef Central at midday tomorrow, Wednesday 10 May 2017.

Developed by Longreach-based Agrihive and supported by MLA,  Farmecco is designed to assist livestock producers to quickly understand their detailed financial position in real time to help them expand, improve performance and even forward budget for school fees.

“Farmecco has the potential to help beef producers gain a greater understanding of their financial future, empowering them to make more informed decisions on how to improve profitability” Mr Bremner said.

The launch will be hosted by Agrihive founder, James Walker, and well known agri-media personality, Peter Lewis, with MLA Managing Director Richard Norton and prominent Australian beef identity, Richard Rains, amongst the speakers.

Mr Norton said producers need practical tools that can assist them to become more efficient, productive and globally competitive.

“This begins with ensuring businesses have the best financial information available to make clear decisions about their future,” he told Beef Central.

“The Farmecco tool has been developed specifically for the beef industry and will help producers gain a greater understanding of their financial future, empowering them to make more informed decisions on how to improve profitability.

“MLA Donor Company (MDC), which supported the development of the tool, is a great vehicle for concepts such as this and will continue to support new innovation throughout the industry.”

Mr Rains believes that the tool goes a long way to improving communication channels between producers and their banks.

“The better you know and can communicate the financial status of your business, the better you can work with your bank to explore opportunities for growth or new strategic directions” said Mr Rains.

The on-line tool has been in ‘testing’ mode for the past 18 months and has now been trialled by more than seventy five producers from across the nation.

NT and Queensland cattle producer, Dan Lynch, was part of the initial trial and said he found the interface clear, simple and easy to navigate.

“The information produced by Farmecco can help businesses to build their strategic plans as the information allows you to know your margins, but also provides a benchmark in line with other similar businesses in the region,” Mr Lynch said.

To join the ‘Financial Transformation for the Beef Industry’ livestream and discover ‘Farmecco’ register today:



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