News

MLA’s next five-year strategic plan to be finalised next month

Beef Central, 17/02/2016

Cattle Council of Australia this week released the Grassfed Beef Industry Strategic Plan 2020 (BISP 2020), which sets out the grassfed cattle industry’s strategic priorities for investment and resourcing for the next five years (If you missed yesterday’s news see the full document here: http://e-doc.me/cattlecouncil1/#40/z)

So how does this new plan affect Meat & Livestock Australia’s existing program and plans for investing grassfed levy funds on industry marketing and research and development activities going forward?

In response to this question a spokesperson for MLA told Beef central that MLA’s own strategic plan for the next five years, titled MLA 2020, is currently in draft form, and is due to be finalised and submitted to the Australian Government by the end of March.

The spokesperson said MLA is currently consulting with peak industry councils, including the Cattle Council of Australia, to finalise its draft strategic plan for 2016-2020.

The plan was already closely aligned with the pillars, priorities and programs outlined in the Meat Industry Strategic Plan (MISP 2020) released in September 2015, as well as those set out in the Beef Industry Strategic Plan (BISP 2020) released on Monday, and the Sheep Industry Strategic Plan (SISP 2020, released in September 2015) and the Goat Industry Strategic Plan.

“The program priority areas identified within the MISP 2020, which also form the framework for the BISP 2020 and SISP 2020, have been used to set up the new MLA 2020, as well as guide the consultation process,” the spokesperson said.

MLA 2020 is also aligned with the Australian Government’s Science and Research Priorities, Rural R&D Priorities and the Agricultural Competitiveness White Paper Priorities.

“This alignment with industry and government priorities will be shown throughout MLA 2020 for each pillar and program.

“The plan is also shaped by the strengths, weaknesses, opportunities and threats presented by the external operating environment.

“For the current year, MLA has been operating under our 2015/2016 Annual Operating Plan – a transitional plan developed prior to the MISP 2020 being released, after the current financial year had started.

“This has enabled MLA to move towards more active producer, industry and peak council engagement in RD&E priority setting and review through the implementation of a national RD&E consultation strategy.”

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