Meat & Livestock Australia has announced a program that will challenge six Australian producers to compete over the next 12 months to improve the productivity and profitability of their businesses.
According to a media released issued this morning, the MLA Challenge will track the progress of six producers as they strive to outperform their current business benchmarks while tackling the vagaries and challenges of everyday farm life.
MLA’s General Manager Livestock Production Innovation Peter Vaughan said applications are now open for the MLA Challenge which will enable two northern cattle producers, two southern cattle producers and two sheepmeat producers to take up the opportunity with their families or partners and push their businesses further.
“This is an opportunity for six people to take up tailored business and production support and utilise industry resources that leverage the latest research to implement changes, with a focus on increasing reproduction and pasture efficiency and ultimately their business profitability,” Mr Vaughan said.
Those producers selected to take part will be supported with a business coach, a mentor and a wealth of industry information, resources and experts to improve the productivity and profitability of their business.
“While the focus will be on the six participants taking their own path to success, the program also aims to challenge Australian cattle and sheep producers to think about how they can use these resources to improve their own businesses,” Mr Vaughan said.
Over the course of the year participants will document their progress and share their experiences with video diary posts and blogs to allow visitors to track and compare participant progress and obtain the latest information, tools and resources that the participants are using in the challenge.
Apart from the fundamental business improvements achieved by MLA Challenge participants, the winner will receive a bursary to support their ongoing professional development and additional agribusiness services.
“MLA funds research that aims to find new ways to improve the profitability and productivity of Australian cattle and sheep enterprises. Our research can have proven benefits and we want more producers to access it – whether that is directly with us or via their local industry experts.”
For more information on the MLA Challenge or to apply, visit www.mla.com.au/challenge
Source: MLA