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MLA looks to 2030 with new Strategic Plan

Beef Central 24/01/2025
Meat & Livestock Australia (MLA) is calling for industry input into a new five-year Strategic Plan that will guide the organisation and the services that it delivers from 2025 to 2030.

A significant part of MLA’s work involves looking ahead to ensure the red meat and livestock industry is in a strong position to deal with strategic challenges and opportunities.

A core element of the Strategic Plan development is extensive feedback and consultation across the industry to hear directly from stakeholders – including producers, peak industry bodies and the Australian Government – on a range of topics.

“Over the past five months, MLA has held more than 12 engagement sessions across the country. MLA is working with members to ensure we gather feedback on opportunities, risks, research, development, adoption and marketing priorities,” MLA Managing Director, Michael Crowley, said.

“Our consultation process continues in early 2025, with the new Strategic Plan to launch on 1 July 2025.”

MLA is now calling for industry stakeholders to also have their say via an online feedback form.

MLA welcomes feedback from members, levy payers, industry groups and stakeholders on key priorities, risks and areas of core focus for the MLA Strategic Plan 2030.

Source: MLA. Provide your feedback here: New strategic plan consultation survey

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  1. Matthew Della Gola, 24/01/2025

    I’ve got a few ideas. But how about we start with an obvious one. Live animal exports. You would think a peak body that actually benefits from live export would take a large front and centre position to support and lobby state and federal governments on our behalf. Governments tell us that it’s only live sheep be affected. Well I can inform our interstate readers, ag media and other media actually that the most recent ship of cattle from Western Australia bound for the middle east was turned into and absolute debacle. With delays which included extra documentation required after the fact from our over controlling ag department. Its clearly designed to look like a floundering industry when they a trying to kill it with 1000 cuts of red tape. Definitely not appropriate for the cattle involved. Plus all the extra cost incurred by the exporter and feed yards and Trucking that was left waiting. Cheers Matthew Della Gola

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