MLA launches ‘environmental credentials’ platform for livestock producers

Beef Central, 11/09/2023

MEAT & Livestock Australia is seeking grassfed beef producers to take part in the piloting of an online platform that is under development in the Environmental Credentials of Australian grassfed beef project.

From 22 to 29 September 2023, 16 webinars lasting an hour each will introduce Australian grassfed beef producers to the platform.

After participating in the webinar, producers will be invited to trial the platform for their own property and to provide their feedback via an online survey.

The voluntary, free platform will enable producers to learn about sustainable farming practices, measure and monitor their environmental performance, and optionally share data with end users such as processors, banks, and retailers, to pursue opportunities related to environmental stewardship and respond to regulatory and market requirements.

The platform is an online resource underpinned by:

  • a consistent and practical framework for measuring and monitoring environmental performance on-farm.
  • a voluntary, national platform enabling beef producers to achieve science-backed environmental credentials and demonstrate these to markets.
  • learning resources, based on best practice programs and initiatives to help producers improve their knowledge and apply practices on-farm.

The platform covers five environmental themes: tree cover, ground cover, carbon balance, biodiversity stewardship, and drought resilience. These themes were selected due to their alignment with the environmental pillar of the Australian Beef Sustainability Framework (ABSF) through an extensive co-design process with stakeholders representing the entire beef supply chain.

The platform has been designed under a consortium partnership involving MLA, the University of Queensland and WWF Australia using a Federal Government Smart Farming Partnership Grant, which is an initiative of the National Landcare Program.

MLA invites interested grassfed beef producers to take part in the platform pilot and provide feedback and insights for refinement and further development.

Register for and attend an online webinar here. Please register for the day and time that suits you best by following the Zoom link.

Source: MLA







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  1. Zoe Tkal, 27/09/2023

    Thank you.

  2. Michael Robert Brand, 13/09/2023


  3. Wayne Dunford, 12/09/2023

    Totally agree with comments below it is disappointing to see peak representative bodies bowing and shaping to organisations that want to shut agriculture down by whatever means
    To see our reps open the door to the “enemy” is extremely disappointing

  4. Joanne Rea, 12/09/2023

    Expecting cattle producers, particularly Queensland cattle producers, to participate in anything which WWF or fellow travellers have been involved in is a slap in the face.
    WWF has virtue signalled to Queensland producers for decades and now they are well entrenched in the bureaucracy in George Street. From there they are directing anti-livestock and anti-agriculture agendas up to and including legislation and regulation.
    Some of it was brought in on the backs of programmes that were sold as voluntary and that sharing of information was optional only to have them used as a stick to introduce intrusive legislation which now how the government auditing our records and controlling what farming activities we can do.
    MLA, trust in WWF and fellow travellers in Queensland is non-existent.
    MLA, you should be assisting us to get them out of our industry, not inviting them in.
    Producers should not be naïve enough to participate in their “voluntary” or “optional” programs.

  5. Michelle Finger, 12/09/2023

    Have they learnt nothing?
    MLA elite “lap-top class” are utterly tone-deaf to the voices of producers, & to the reality of politics & WWF track record.
    Out of touch.

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