THE Northern Territory Cattlemen’s Association, the largest industry representative body in the NT’s primary production sector,  has launched its new initiative to highlight the importance of the NT cattle industry to the Northern Territory’s economy.

“The NT cattle industry isn’t just about a great steak on a plate. It is so much more. In fact, you could say a lot goes into making a great steak,” NTCA Chief Executive Officer Ashley Manicaros said.

“The Territory’s $1.2 billion cattle industry is a foundation of the Northern Territory economy – HerdThat will be a vital tool for primary producers and supporting organisations to generate a platform that promotes sound policy, economic growth and sustainability while directly supporting the NT cattle industry and Territory families.”

Supporting the cattle industry supports Territory jobsm he said.

“I think people will be surprised at the reach of our industry when it comes to jobs. We create more than 10,000 jobs directly and indirectly – from cattle producers themselves, to station hands, truck drivers, mechanics, grader drivers, service station operators, shop assistants, butchers, to stock agents, helicopter pilots, public servants responsible for monitoring the industry, vets, environmental scientists and so many more.

“Livelihoods, especially in remote and regional parts of the Northern Territory depend on a healthy, booming cattle industry. HerdThat will play a crucial role in connecting with Territorians so they understand what we do and how we do it.”

A full range of HerdThat merchandise will be available in the New Year so people can show their support.

“By buying the HerdThat merchandise via our online shop which will be running from January 2020, all Territorians will be able to show their support for an industry which has been a key performer at a national and international level. In times of economic downturn, the cattle industry continues to support local Territory businesses –Territorians working for Territorians.”

“The money associated to industries which service the pastoral sector flows directly into our NT communities and rural towns. Our figures show 50 per cent of everything we spend as an industry stays in the Territory. The NT cattle industry isn’t just about a steak on a plate. Families, businesses and the future of the Northern Territory rely on our support for the cattle industry,” Mr Manicaros said.

Source: NTCA. Follow Herd That on Facebook, Instagram or Twitter or visit www.herdthat.com.au