Elders has moved to secure a share of the growing online market for rural merchandise with the launch of a new national website called AgSure.

Launching the site today, Elders says AgSure will allow Australian primary producers to conduct their farm supplies transactions with a trusted agribusiness via a website and have the products delivered straight to their farm.

Its launch statement says Elders has become the first major rural services supplier in Australia to enter the online retail space.

Elders’ own website directs people with inquiries about rural merchandise to its national branch network. AgSure now enables rural customers to buy products directly online.

Elders General Manager – Strategy and Marketing, Mark Geraghty said the launch of AgSure represented a significant and exciting shift in the farm supplies market.

“Farmer buyer behaviour is changing; they’re shopping around, researching online and are looking to buy at a time, and price, that suits them,” Mr Geraghty said.

“Elders has always been in the business of offering solutions to help farmers get the most out of their operations and AgSure offers an alternative that hasn’t existed in the market until now,” he said.

Mr Heraghty said AgSure was a different business model to the traditional Elders branch network.

“AgSure offers competitively priced, selected animal health and agricultural chemical products, upfront payment and no technical advice,” Mr Geraghty said.

“On the other hand, Elders’ 220 branches across the country offer a personal and tailored service, expert advice and a full suite of products and services,” he said.

“AgSure will complement the existing Elders branch network and will see the company able to offer a complete retail experience.”

For more information visit www.agsure.com.au or call 1300 247 873.