CCA announces new Policy Council members

Beef Central, 05/03/2021

BEEF industry representatives from around Australia have come together this week in Canberra for Cattle Council of Australia’s (CCA) first Pilot Policy Council meeting.

One of the obvious features among the participants is its relatively young age profile, and gender spread, with nine of the participants being women.

The 26-member policy council replaces 80 stakeholders, who took part in one of five previous consultative committees. Five existing CCA boardmembers are included in the policy council.

Cattle Council CEO Travis Tobin said Policy Council members came together to set the organisation’s strategic policy priorities for the next 12 months.

“Policy Council members agreed on five areas that will be a focus for Cattle Council in 2021,” Mr Tobin said.

“Greater trade liberalisation, improved national and international integrity systems, better recognition and incentives for environmental work, and more effective communications were key pillars.

“The Policy Council will develop a these priorities in detail over the coming weeks.

“Policy Council members were recently appointed by the CCA Board, following an open call selection process.

Dr Beth Woods, former Director-General of the Queensland Department of Agriculture and Fisheries was also recently appointed by the CCA Board as the Policy Council’s Independent Chair.

“I congratulate Beth and all members of the Policy Council on their appointments and look forward to working with them as we progress a positive and effective policy agenda for beef cattle producers.”

2021 Cattle Council Pilot Policy Council Members

  • Alastair Rayner
  • Alex Ball
  • Alison Hamilton
  • Amanda Roghan
  • Anthony ‘Bim’ Struss
  • Bob Barwell
  • David Allen
  • David Foote
  • David Hill
  • David Stoate
  • Digby Corker*
  • Emily Pulen
  • Geoff Birchnell
  • Geoff Pearson*
  • Jenny O’Sullivan
  • John McArthur
  • Kitty Sheridan
  • Lloyd Hick*
  • Markus Rathsmann*
  • Olivia Lawson*
  • Paul Cusack
  • Paul Saward*
  • Peter Hall
  • Tracey Gowan
  • Tracey Martin
  • Tracy Sullivan

* Also a member of the CCA Board

Source: Cattle Council of Australia


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  1. Val+Dyer, 05/03/2021

    How many are cattle producers?

    • Lloyd Hick, 06/03/2021

      I believe 25 out of the 26 are passionate beef producers

    • Paul Franks, 06/03/2021

      I do no think that really comes into it as what do you call a “cattle producer”.

      I would hope the people in such positions rather are good at finding out facts and also talking to lots of people to get opinions and telling others they are wrong and we will not do that rather then be simple yes people, or just being an overlord and looking for another step up the managerial ladder thus not wanting to offend anyone or do anything that might risk their career.

      There is a now great opportunity for these CCA policy members to get MLA to release all the things that producers will have to do to be CN30 compliant, then with that information head to Beef 2021 and talk to the on the ground producer to get their opinion. Talk to the producers about NLIS and LPA. You would get to talk to feedlot operators and bull breeders all the way to probably the most important producer, the one who breeds the bread and butter cattle but probably has the least clout and gets listened to the least, but gets lumped with the biggest costs.

      • selby green, 11/03/2021

        Totally agree ! Lots of producers have been saying things along those lines for a long time . As a producer with around 150 head and paying close attention to quality reflected in our prices at the yards we need representation relevance .

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