Butchers sharpen their marketing, retail skills

Jon Condon, 01/07/2011

Retail butchers, wholesalers, branded beef program managers and other industry stakeholders gathered on the Gold Coast last weekend for the National Retail Trade Expo, convened by the Australian Meat Industry Council and MLA.

More than 400 butchers from every Australian state attended, as well as a contingent from New Zealand who nearly didn't make it because of aircraft delays due to volcanic ash hazards.

About 50 trade displays showcased the latest in retailing, refrigeration, packaging, value-adding, weighing and other technology. Beef Central was there to capture the action.

Click on the images below for a better view   


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