Beef Australia appoints new CEO

James Nason, 13/09/2012

Beef Australia is already gearing up for its next tri-annual expo in 2015, and as part of that process has just appointed a new chief executive officer.

Rockhampton Jockey Club chief executive officer Denis Cox has taken over the reins, replacing Roger Desailly who guided the event through its last three years up to and including the Beef 2012 expo held in Rockhampton in May.

Mr Desailly decided not to renew his three-year contract in June, opening the door for a new CEO to take on on the role.

“Roger ultimately left because he has a very young family, his family just had another child and with the pressure on a young family he decided he would like to seek something different in the south,” Beef Australia chairman Geoff Murphy said.

Mr Murphy said he was delighted to welcome Mr Cox to the role.

Mr Cox has been the CEO of the Rockhampton Jockey Club for the past three years, and prior to that worked with the famous Mooney Valley Racecourse in Melbourne.

“Denis came with a very high reputation to Central Queensland and he has done a magnificent job over at the RJC,” Mr Murphy said.

“He has got good all round management skills, and he has organised major events on a regular basis and all of those skills are critical to Beef Expo.

“He doesn’t have a lot of beef industry experience, but he understands the district and he has had a small involvement in the industry which will be sufficient to take it from there.”

Mr Murphy said Mr Cox will be responsible for managing the operating budget and will overview the organisation and operations of the next Beef Expo including delivering the next event in three years time, coordinating sponsorship, establishing the site and managing the Beef Australia office. 

The next Beef Expo will be held in Rockhampton from May 4 to 9, 2015.


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