Atron Enterprises was recognised for the fifth consecutive year at the 2013 Premier’s NSW Export Awards announced last night in Sydney.
The Sydney-based non-packer exporter and branded beef marketer was announced as the winner in the awards’ agribusiness category, for outstanding export achievement in the field of agricultural products, services and technology.
Atron claimed the same award last year, before going on to figure as runner-up in the National Exporter awards, which brought together state agribusiness division winners from across the country.
Atron is a privately-owned supply chain company established in 2007 by David Larkin. It is engaged in livestock production, beef processing and domestic and export marketing, using a suite of MSA-backed grain and grassfed commercial brands including Condabri, Brenton, Spring Grove and Premi-Yum Black.
Atron has recently engaged with the industry’s new Pasturefed Cattle Assurance System, and is in the process of building a critical mass of livestock supply that will lead to a PCAS-certified beef offer.
The company is one of the largest service kill customers at the Northern Cooperative Meat Co plant at Casino, in northern NSW.
More than 70pc of Atron’s beef is exported, with growing penetration into emerging markets like China and the Middle East, as well as more traditional customers.
Executive director of the Export Council of Australia, Ian Murray, said the winners of the Premier’s NSW Export Awards were role models for other businesses in the State. The innovation, persistence, and focus they had exhibited in taking on the world and winning – in a period where the A$ is still high and economic recovery still very fragile in many markets – was testament to their tenacity, he said.
Atron managing director David Larkin dedicated the award to the company’s talented and committed team, as well as the company’s producers, processors and customers.