The Australian Beef Association has named Tasmanian beef producer David Byard as its new chief executive officer.

His appointment follows the departure of ABA’s Queensland based office manager Sally Black after 12 years of service to the organisation.

ABA president Brad Bellinger said Mr Byard had been instrumental in pushing for a Tasmanian beef brand and had been an outspoken advocate for the beef industry on a broad range of issues.

Mr Byard has interests in butcher shops and has served on the Tasmanian Farmers and Graziers Association meat council. He is also a regular columnist in Tasmania's Tas Country publication.

“We have been very fortunate to obtain the services of a remarkable man to replace Sally,” Mr Bellinger said.

“David Byard of Tasmania is also a man with passion for the Industry and great experience in the meat trade and rural politics.”

Mr Byard will start in the position in June, and will remain based in Tasmania.