THREE passionate contributors to Australia’s grainfed beef sector share their personal stories and commitment to their industry in a new series of youtube videos released this week.
The project, titled ‘Love Your Work’, is the latest engaging video series released by the Australian Lot Feeders Association.
The ‘Love your work’ series follows on from the highly successful ‘Feedlot Families’ videos released in 2014, which have provided more than 17,000 viewers with an insight into the life of families who own and operate Australian feedlots.
The series explores the work, life and commitment of individuals actively contributing to different roles in the feedlot sector, as they express what working in the feedlot industry and their local community means to them.
Profiled in the series (click on the three video links at the top and bottom of this page) are three separate stakeholders involved with Camm Agriculture Group’s Wonga Plains feedlot near Dalby: livestock leading hand Annelise Howard, director Bryce Camm, and feedlot commodities supplier, Lester Handford.
“We’re excited to share these life stories that provide real insight into the people who make up the industry we care so much about,” Australian Lot Feeders Association president, Tess Herbert said.
“The stories highlight the genuine passion and commitment to our industry and community shared by so many who make up the feedlot sector.”
Ms Herbert also said the breadth of opportunities and career paths within the grainfed industry is something that should be further understood.
“The stories touch on some of the many satisfying employment opportunities the feedlot sector offers to people considering a career in agriculture. From senior management and livestock handling to quality assurance and clerical work – the grainfed sector really is full of diverse opportunity.”
“Feedlots are a vital part of the beef supply chain and regionally-significant enterprises that make a valuable contribution to local communities,” Ms Herbert said.
“These stories also provide insight for consumers keen to understand more about rural lifestyle, where their food comes from and the people who are passionate about delivering them high quality beef for their family meals.”
“It is important for the feedlot industry to provide transparency about what we do and demonstrate the economic and social benefits delivered to the communities we operate in,” Ms Herbert said.
The three videos in the series are available online, via the ALFA Youtube channel, @Australianfeedlots, and viewers are encouraged to share these stories within their networks.
The initiative has been managed by ALFA and MLA and is funded utilising grainfed cattle levies.
Click on links below to access the other two videos: