BeefEx 2012

BeefEx to bring lotfeeders together from across the nation

Jon Condon, 26/09/2012


Wainuio feedlot manager Geoff Cornford pictured during take in a celebrity chef challenge among lotfeeders staged as part of the last BeefEx event in 2010.Lotfeeders and grainfed industry service providers from across Australia will gather for the feedlot sector’s important biennial BeefEx industry conference on the Gold Coast early next month.

There is still almost two weeks left for industry stakeholders to register to attend the Australian Lot Feeders Association’s pinnacle event, running over three days from October 9 to 11.

BeefEx is regarded as the grainfed sector’s ‘shop window event’ with an excellent conference and trade show program prepared this year.

The wide-ranging program is designed to challenge and consider the big issues in the grainfed sector, but also plays a big role in nurturing emerging talent in the industry. As a consequence the speaking program features a number of emerging younger lot feeding industry professionals.

One of these, Bryce Camm of Camm Agricultural Group will discuss the role, advantages and disadvantages of social media in delivering the messages of lotfeeders to the wider public.

Perspectives will be delivered on the Meat Standards Australia program, with Woolworths’ general manger for Fresh food, Pat McEntee, explaining how the MSA program has rolled out on Woolworths shelves, and the results the program has delivered for the company.

Dr Peter McGilchrist of Murdoch University will explain the science behind how demand can be met and greater volumes of MSA 4 and 5 star products can be extracted from the system.

Catherine Marriott, WA’s current RIRDC Rural Woman of the Year, will delve into leadership in the workplace, while RSPCA chief executive Heather Neil will inform delegates on her first visit to a feedlot. Experiences from this visit will allow her to provide her perspective on the feedlot industry: what she learned that she didn’t know; what she thinks the industry does well; and what it could do better.

Celebrity Sydney chef Damian Heads, will explain what celebrity chefs really think of grainfed beef and the feedlot sector.

The BeefEx program is also home to a range of awards, including the announcement of the Feedlot of the Year Award; the young lot feeder achiever award and the Pfizer Medal.


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