Beef 2018 Preview

Beef 2018: Global beef insights from MLA’s international managers

Beef Central, 29/03/2018

Meat & Livestock Australia (MLA) will bring its annual Global Markets Forum to a Beef Australia expo for the first time at Beef 2018 in Rockhampton in May.

MLA’s Global Markets Forums offer the latest global insights on beef, shared by a market specialists, chefs and leading red meat businesses from around the world.

The forum will provide insights on trends shaping beef consumption, trade and market access issues, the competitor landscape, and the strategies MLA is pursuing to support the growth of Australian beef in our major markets.

Delivered over two half-day sessions on Wednesday, May 9, the forum will be facilitated by respected rural journalist Pete Lewis and features special guest speakers including leading beef brand marketers from Teys Australia and Stockyard Beef, and a market research specialist from Millward Brown.

The Forum will also feature a Q&A with internationally renowned chef Curtis Stone.

MLA General Manager – International Business, Michael Finucan, said the Forum will take attendees on a journey from the consumer insights and market trends influencing demand for Australian beef, through to the market strategies MLA is implementing to ensure Australian beef is in the premier position on the global stage.

“The Australian beef industry is an export driven industry that operates in a global environment, with issues such as global trade and market access and what influences consumers, acting as key profit drivers for our industry,” Mr Finucan said.

“Holding our annual Global Markets Forum in the heart of the beef industry’s premier event in Rockhampton presents a unique opportunity for producers along with key industry players to hear the latest insights directly from our international team of in-market experts.”

The Global Markets Forum program includes:

Session 1 & 2 (Morning)

Session 1:

Global Market Strategy – What’s driving global markets: Michael Finucan, General Manager – International Business, MLA
Jarrod Payne, quantitative research specialist and the head of Brand Strategy for Kantar Millward Brown Australia
Scott Tolmie, Manager of Market Intelligence, MLA
Jacob Baldock, True Aussie Brand Manager, MLA
Panel discussion facilitated by Pete Lewis

Session 2:

Japan, Korea and EU: Andrew Cox, International Business Manager – Japan & Korea, MLA
Josh Anderson, International Business Manager – Europe & Russia, MLA
Panel session featuring Andrew McPherson, Teys Australia

Session 3 & 4 (Afternoon)

Session 3:

China, Middle East & Southern Asia: Michael Finucan, General Manager – International Business, MLA
Nick Meara, International Business Manager – Middle East & North Africa, MLA
Natalie Isaac, Global Manager – Industry Insights & Strategy, MLA
Panel session featuring Lachie Hart, Stockyard Beef

Session 4:

The megatrends influencing the US and AustraliaLisa Sharp, Chief Marketing & Communications Officer, MLA
Rob Williams, International Business Manager – North America, MLA
Graeme Yardy, Domestic Market Manager – Australia, MLA
Q&A with Curtis Stone
Panel session facilitated by Pete Lewis


Date: Wednesday, 9 May 2018
Time: 8.00am – 5.00pm
Location: Beef Australia 2018, Gallagher Livestock Manager Room (James Lawrence Pavilion)

More information:

There will be a breakfast and networking event with MLA’s international team from 8.00am on the Walter Pearce Lawn

The MLA Global Markets Forum for Beef is free of charge, however venue numbers are strictly limited and registration is essential. To register, click here.

MLA is a Principal Partner of Beef Australia 2018, the beef industry’s premier event being staged in Rockhampton, Queensland, from 6-12 May.

To read about MLA’s full program at Beef Australia 2018, including key events, click here.


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