The first four lucky Beef Central readers have been drawn, each receiving $700 worth of Allflex animal ID equipment of their choice, as part of Beef Central’s “Great Animal ID Technology” promotion.

Allflex Australasia general manager Shane McManaway and Beef Central publisher Jon Condon (pictured below) drew the four names during a genetics field day held yesterday as part of the Platinum Primary Producers Conference at Nindooinbah near Beaudesert in southern Queensland.

The first four-week phase of the competition ending yesterday focussed on NSW, with the next monthly rotation, starting today, shifting to readers in Victoria and Tasmania.

NSW readers sharing in the $2800 prize pool drawn yesterday included:

• James Kitto, from East Yalgogrin near West Wylong
• Bill Thomas, from Pro-Way, Wagga Wagga
• Sue Powe, from Cargo, not far from Orange, and
• Ashley Barnett, from Winston Pastoral Co, near Delungra in northern NSW.  

James Kitto said the prize would come in extremely handy, as he was just re-configuring his West Wylong farming enterprise to move back into beef production, having focussed for much of the past decade on cropping, hay production and sheep.

He was ‘introduced’ to the Beef Central website by Pro-Way’s Bill Thomas, while discussing cattle yard design configurations as part of Mr Kitto’s move back into beef in a serious way.

It is referrals like these, where an existing Beef Central reader introduces other beef industry stakeholders to the website, which has driven the extraordinary ‘organic’ growth in Beef Central site traffic since it started 20 months ago.

Another NSW winner announced yesterday, Sue Powe, was introduced to Beef Central by her daughter, Nicole, who works in processing operations with the Woolworths Supermarket group.

The Powe family owns and operates a commercial and stud Red Angus and Murray Grey stud herd on their property, Goondoola, near Cargo, not far from Orange. The business concentrates on feeder steer turnoff through the nearby Carcour Livestock Selling Centre.

Delungra winner Ashley Barnett was introduced to Beef Central via his son, studying ag science at University of Queensland. The Barnett's Winston Pastoral Co operation, located beside Mort & Co's Gunnee feedlot, mostly turns off Angus cross feeder steers direct to Whyalla or Gunnee feedlots.      

Readers Australia-wide can share in $14,000 Allflex prize bonanza

Beef Central readers in all states and territories have the opportunity to share in $14,000 worth of prizes during the “Great Animal ID Technology” promotion in coming months.

Each month between now and July, Beef Central readers will have the chance to share in $2800 worth of monthly prizes, made up of four Allflex product packages, each carrying a retail value of $700 (inc GST).

Winning readers can claim up to 200 NLIS cattle tags, or choose from the full Allflex product range of visual and electronic tags, applicators, readers and accessories. (Some specific requirements apply to NLIS tags for use in Victoria and South Australia).

States will take it in turns to be eligible for prizes each month. During April, for example, the competition is open to readers from Victoria and Tasmania (requiring a 3000’s or 7000’s postcode, respectively, to be logged in to the mandatory field when registering to become a free Beef Central email alert subscriber).

South Australia/Northern Territory will follow in May, then it’s Western Australia’s turn, and finally, Queensland in July.     

By the end of the five-month cycle, 20 lucky Beef Central readers will have each received a $700 prize, in the form of quality Allflex products of their choosing. 

Open to new and existing readers

Both new and existing Beef Central readers can share in the prizes.  There are two ways to qualify for the draw:

• If you are a new or existing Beef Central reader, but do not currently receive our free daily email news alert, you can subscribe to receive the free alert by completing the details accessible at the bottom of this page, or via the ‘Stay Up to Date’ panel on the right-hand column of the home-page. Each new subscriber from the State featured that month, will automatically go into the draw for their state. The only proviso to qualify is the inclusion of your postcode, to verify your location.
• If you already receive Beef Central’s daily email alert, you can still be part of the give-away. We encourage you to ‘share the message’ about the Beef Central website with your friends, colleagues and acquaintances across the industry. You will find the “Forward to a Friend” panel on the Beef Central home-page, accessible here. By introducing others to the free subscription, you are effectively ‘entering’ yourself into the draw, because each new subscriber chosen randomly for the monthly prize draw will be asked to nominate the person who has introduced or directed them to the Beef Central website. Provided it is not a family member, that person will also receive a $700 Allflex product package.      

Allflex’s national sales manager, Mick Collings, said his company was delighted to partner with Beef Central in the ‘Great Animal ID Technology’ promotion.

“Beef Central has quickly become a highly-regarded source of news and events across the beef industry, and Allflex values the daily articles very highly,” he said.

Readers will be kept well-informed when their State’s turn is approaching for the prize draw. Winners for each state will be announced at the end of each monthly cycle.

• Click on the panel below to register to receive Beef Central’s free daily news email alert, direct into your inbox via your PC, tablet or smart-phone.