New live export beat brings Brett Pointing back to the bush

In a significant milestone for branded beef supply chains, JBS Australia has this morning announced a new pricing incentive for high-performance cattle entering the company’s Great Southern farm-assured grassfed beef brand program.

Shareholders will be looking for financial ‘green shoots’ in the Australian Agricultural Co’s half-year results due to be presented tomorrow, following some dramatic changes to the company’s operational model announced back in May, including the closure of the company’s Livingstone Beef plant and grainfed branded beef programs.