Sponsored Content

Why livestock monitoring is moving beyond “finding cattle” to managing performance

For many producers, the first generation of livestock monitoring technology solved a simple but important problem: knowing where cattle were without having to physically locate them. Today, the conversation has shifted…Read More

Sponsored Content, 24/08/2026

Prosperity Vs Adversity – unlocking genetic progress for your herd

Breeding Shorthorn cattle in the heat and ticks of Central Queensland automatically sets the Marellan herd apart. But for principals, Lincoln and Lisa Jobs, this location is just the beginning of their breeding program…Read More

Sponsored Content, 17/08/2026

Still feeding the hard way?

Unlike traditional supplementation, which depends on cattle visiting a feeding point, water supplementation works with an animal’s natural daily behaviour. Every drink becomes an opportunity to deliver consistent nutrition…Read More

Sponsored Content, 10/08/2026

How much cow can your country afford?

Two dry seasons have put maternal efficiency under the microscope at Chalambra in Victoria’s Western District. Their experience, alongside commercial results across other systems, is building a wider case for Speckle Park as a complementary crossbreeding option…Read More

Sponsored Content, 03/08/2026

Beef Pro is here: Halter’s new planning layer already lifting pasture utilisation by up to 30pc

For Australian beef producers, the pressure to do more with the same land never really goes away. Feed costs, labour constraints, variable seasons – they all push in the same direction. The question is always the same: how do you get more from what you’ve already got?..Read More

Sponsored Content, 27/07/2026

Marble High Wagyu Sale 2026: Celebrating excellence in Australian genetics

Marble High brings together the combined offering of four of Australia’s leading Fullblood Wagyu seedstock programs: Arubial Wagyu, Sahara Park Wagyu, HP Wagyu and Macquarie Wagyu. Rather than showcasing a single stud, the upcoming Marble High Sale offers commercial and stud breeders the opportunity to access proven genetics from four highly regarded breeding programs in one place…Read More

Sponsored Content, 20/07/2026

Carcase weight still pays: Raff Angus 2026 Sale – bulls with a difference in a heavily saturated market……

With the heavy emphasis given to meat quality and MSA index traits in genetics assessment, it’s sometimes easy to overlook the contribution that carcase weight plays in optimising revenue in the beef industry. In today’s heavily saturated bull market, we believe that Raff Angus maintains its unique point of difference…Read More

Sponsored Content, 10/07/2026

Vytelle backs next generation of beef industry talent ahead of Ekka national championships

Vytelle has announced the state and territory finalists set to compete in the national beef cattle paraders and young judges contests at this year’s Agricultural Shows Australia National Young Judges and Paraders Championships..Read More

Sponsored Content, 06/07/2026

If you see a need to change, don’t be held back by what you know

Often enough we are exposed to things worth celebrating with family or friends or our immediate community.  The following is worth celebrating…Read More

Sponsored Content, 29/06/2026

The cattle costing you the most money are probably not the ones you think

The cattle costing the most to run are not always the ones that look like poor performers, with new tools now helping cattle producers to measure feed efficiency at an individual level…Read More

Sponsored Content, 22/06/2026

Santa Gertrudis: Countdown to 2027 World Congress

Santa Gertrudis World Congress 2027, set for August 3-12 next year, will coincide with the breed’s 75th jubilee, another drawcard for visitors expected to arrive from across Australia, New Zealand, the United States, and nations from South America and the African continent…Read More

Sponsored Content, 15/06/2026

You can’t afford to lose a calf you didn’t have to lose

What got Australian beef to where it is today is not what will keep it there. The margin for avoidable loss has all but disappeared. After four decades on the frontline of bovine reproduction, Dr Ced Wise reflects on how far the Australian beef industry has come and what it now costs producers to leave reproductive outcomes to chance…Read More

Sponsored Content, 08/06/2026

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