Sponsored Content

Farm safety matters: All day, every day

Australian agtech company AirAgri believes that every person deserves to go home safely at the end of the day. This simple objective is what is driving its latest approach of farm safety integration of the familiar WhatsApp platform with its established safety and compliance platform, with the potential to extend access through emerging satellite-to-mobile services. ..Read More

Sponsored Content, 02/11/2026

Why seedstock producers are first in line for on-property feed efficiency testing

If you could see a number above every animal in the mob, ranking it on how well it turns feed into product, would it change which ones you keep? Because when a stud can see that number, it doesn’t just change one herd. It changes every herd its bulls go into…Read More

Sponsored Content, 26/10/2026

From data to decisions: How technology is reshaping the way cattle producers manage for efficiency

Cattle producers have always adapted to new technology, but the latest wave of innovation is giving them something previous generations never had: the ability to measure what is happening across the paddock and use that information to make more informed management decisions…Read More

Sponsored Content, 19/10/2026

Santa Gertrudis weighs-in with strong message for WA’s Kimberley Pilbara

As northern Australian beef producers weigh up how best to navigate changing market dynamics, Santa Gertrudis breeders are heading to Karratha in northern Western Australia this month with a clear message: market flexibility is becoming increasingly important for long-term profitability…Read More

Sponsored Content, 12/10/2026

Market Check launches first-of-its-kind grain marketing academy for growers and agribusiness

Grain marketing advisory firm Market Check has launched a new education platform aimed at demystifying grain markets for anyone involved in the ag industry, from growers through to bankers, agronomists, feedlotters and graduates just starting out in agribusiness…Read More

Sponsored Content, 21/09/2026

The power of selenium in livestock

Selenium deficiency can silently undermine livestock health, fertility and performance well before clinical symptoms appear, making correct diagnosis, supplementation and administration essential to protect sheep and cattle. ..Read More

Sponsored Content, 14/09/2026

C-Lock takes cattle feed efficiency testing from months to minutes

Picture your cattle in the yards, and picture a number floating above each one. Not a weight. A ranking, 1 to 100, showing you exactly where that animal sits against every other animal in the mob for how efficiently it turns feed into product. Would it change which ones you cull?..Read More

Sponsored Content, 06/09/2026

Elite offering of Droughtmaster females in Queen of the Ring catalogue, backed by Vytelle

Vytelle is proud to introduce the line-up of elite Droughtmaster females heading to the ring at this year’s Vytelle Queen of the Ring sale, being held on Tuesday 15 September at CQLX Gracemere. Drawn from some of the breed’s most respected studs, this year’s draft brings together females selected for fertility, temperament, structure and the maternal traits that keep commercial and stud herds performing year after year…Read More

Sponsored Content, 31/08/2026

Why livestock monitoring is moving beyond “finding cattle” to managing performance

For many producers, the first generation of livestock monitoring technology solved a simple but important problem: knowing where cattle were without having to physically locate them. Today, the conversation has shifted…Read More

Sponsored Content, 24/08/2026

Prosperity Vs Adversity – unlocking genetic progress for your herd

Breeding Shorthorn cattle in the heat and ticks of Central Queensland automatically sets the Marellan herd apart. But for principals, Lincoln and Lisa Jobs, this location is just the beginning of their breeding program…Read More

Sponsored Content, 17/08/2026

Still feeding the hard way?

Unlike traditional supplementation, which depends on cattle visiting a feeding point, water supplementation works with an animal’s natural daily behaviour. Every drink becomes an opportunity to deliver consistent nutrition…Read More

Sponsored Content, 10/08/2026

How much cow can your country afford?

Two dry seasons have put maternal efficiency under the microscope at Chalambra in Victoria’s Western District. Their experience, alongside commercial results across other systems, is building a wider case for Speckle Park as a complementary crossbreeding option…Read More

Sponsored Content, 03/08/2026

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