For Australian beef producers, the pressure to do more with the same land never really goes away. Feed costs, labour constraints, variable seasons – they all push in the same direction. The question is always the same: how do you get more from what you’ve already got?

Introducing Beef Pro to Australian farmers.

Michael Gooden farms in New South Wales and has been trialling Halter’s new Beef Pro since February, running it across 190 collared cattle. What he’s seen in the early numbers is a 20 – 30% lift in pasture utilisation.

“In dairy farming, the feedback loop is really quick, but in beef, it can take years to see if the decisions you’re making are the right ones,” Gooden says. “It’s early days, but from what I’ve seen so far, Beef Pro is a way to take those subtle cues of what we’re doing and use that data to make better decisions much sooner.”

Built For Beef

Halter’s newly launched Beef Pro is the measurement and planning layer that sits on top of virtual fencing, built specifically for how beef producers work, capturing what’s behind every grazing decision.

“Beef Pro adds the measurement and planning layer on top of the execution layer that is virtual fencing,” says Toby Hurley, Director of Product at Halter. “Farmers can quantify what their mobs need versus what their land can support, have this data-driven planning, and build a record of how each grazing performed.”

One of the most useful tools from Beef Pro is the satellite forage view. The app shows where feed coverage is higher, where it’s been grazed harder, and where it hasn’t been touched. Paddocks can then be ranked and sequenced off what’s been recovered, rather than having to drive across hundreds or thousands of acres to check. 

Hurley explains the resolution behind that view: “They provide real-time grazing records, they show how much grazing activity is occurring across different areas of the property, down to a 6 metre square resolution. That pretty much gives an operation a real-time view about how much feed is being removed, versus the carrying capacity for available grazing in any given pasture.”

That paddock-level picture is only half the story. Beef Pro also runs a behaviour dashboard for mobs or individual animals, covering grazing time, rumination, walking, standing and lying. It gives producers time to spot problems before they get any bigger, rather than finding out after the fact. That same behavioural data doubles as a record – every grazing logged automatically, with when it happened, how long, and under what stocking pressure. That matters for anyone managing leased country, or needing documentation for an agribusiness lender.

Taken together, this is what makes pasture utilisation one of the few levers producers can pull without spending more on infrastructure, labour or supplementary feed. Every percentage point of pasture that’s under-grazed, over-grazed or left to turn rank is money left in the paddock. Even a small lift adds up to extra grazing days per head each year, or fewer days needing supplementary feed.

A dairy farmer can often see the impact of a feeding decision within days. On a beef operation, it can be a year or more before a grazing move is proved. Beef Pro is built to close that gap, giving producers a record of what happened and why, instead of waiting a season to find out.

The real value of all this builds over time. After a season of automatic recording, patterns start to emerge. You can see which paddocks perform consistently and which ones need longer rest. You can look back at rotations that worked well and understand why. You can spot the breaks where you over – or under-allocated and adjust before you make the same call again. That feedback loop, running quietly in the background season after season, is what turns good decision-making into a system that keeps getting better.

Already working across beef country

Since Halter launched in Australia in 2022, it’s expanded well beyond its original Queensland and Tasmanian base. Beef and dairy operations are now running Halter in Victoria, South Australia and New South Wales too, with more than 230 beef farms signing up in 2026 alone.

Neil Farmer runs a Brahman herd near Rockhampton in Central Queensland, and has seen the shift Halter has had in how he manages the property.

“Collar technology, the change in feed utilisation, and the feedback we’re getting with the software is mind boggling,” he says. “The potential we will be able to move towards: change in carrying capacity, identifying our poor performers.”

Further south, at Te Mania Angus stud in Mortlake, Victoria, farm manager Edward Gubbins is already using virtual fencing with the stud’s bulls to sharpen up grazing management.

“We can have more rotations onto fresh feed, ideally resulting in more settled animals,” Gubbins says. He is using Beef Pro as the next step, particularly for tracking how that grass turns into weight gain.

A smarter way to use what you’ve already got

Virtual fencing changed how Australian beef producers move cattle. Beef Pro adds what comes next: the tools to see your feed clearly, understand how your mobs are going, and build a record of how your land performs, all inside the same app, without extra steps.

It gives you the information to manage your land the way you know how, with a clearer picture of what’s actually happening. Whether you’re running large blocks across multiple areas, mixing leased and owned country or managing different classes of stock, Beef Pro can be set up to match how your operation actually works.

Ready to find out more?

The best next step is a chat with your Halter rep or territory manager. They can walk you through what the features look like on your property, help you work out how it fits your setup and get Halter up and running.

If you’re already using Halter, the data layer is ready when you are.

Get in touch with your Halter rep, or visit Halter to find out more.