In today’s episode of The Weekly Grill host Kerry Lonergan is joined by Beef Central’s Jon Condon as they dial in AusMeat Chair, Allan Bloxsom, to discuss AusMeat’s new, industry-agreed rules for breed-specific content claims that take affect from July 1.

The conversation covers how the new export trade descriptions will work (e.g., Angus F1, Angus 50, Angus Composite), verification options (phenotype or optional genetic testing), implications for brand managers, producers and consumers, and impacts on existing 75% and 100% programs and more.