This week on The Weekly Grill, host Kerry Lonergan sits down with Simon Irwin, CEO of Beef 2027, to talk about learnings from Beef 2024 and the plans for the next event in Rockhampton; they discuss record attendances, exhibitor demand, and the event’s economic impact.

Simon Irwin, CEO Beef Australia

The episode covers major challenges and innovations: accommodation shortages and solutions (Airbnb partnerships, Camplify and caravans), expanded tech and fifth‑quarter showcases, sustainability and emissions work, security and counter‑terrorism measures, and new digital tools like an interactive app.

Also discussed are global interest and networking opportunities, Next Gen and mentoring programs for young ag professionals, the importance of interbreed championships, and why Beef remains central to regional Queensland.